Welcome to Radioville, London’s original radio advertising specialist

Radioville produces radio ads for some of the UK’s top brands. But showcasing audio online takes a different approach. We took their effervescent brand and built a website that engages the user both visually and audibly, whilst delivering on performance metrics.

Google Desktop Performance Score
Google Mobile Performance Score
Google Lighthouse SEO Score

Project Overview

How do you re-invent an online brand that’s been kicking goals for over 20 years? Through evolution, not revolution. Radioville is the UK’s original radio advertising specialist, writing and producing legendary campaigns for the likes of Coca-Cola, Guinness, Autoglass, and Carphone Warehouse. As an audio-first brand, the website needs to showcase some of their award-winning work, whilst building on a distinctive visual brand. The result is an evolution that balances user experience with performance, accessibility, and sustainability.

How Radioville performs

Built with intention, we practise what we preach. The result is a website that is accessible to all, loads in a heartbeat, and minimises the amount of carbon emitted each time a page loads.

  • This page is fully loaded in 500 milliseconds. The old site was 5.5 seconds

  • This page produced 0.12 grams of CO2. The old site was 0.6 grams

  • This page is 517 kilobytes in page size. The old site was 2.5 megabytes

Click the tabs below to navigate through the site.

Mobile-first isn’t just a buzzword in 2022

Believe it or not, the average time spent using a mobile is now nearly 4 hours per day, and that excludes anyone with a new addiction to TikTok. Mobile optimisation is no longer an option, it’s a pre-requisite for any web project in 2022.

Mobile-first is more than just design. It’s also about designing, building, and optimising a website to load as fast on a mobile network as it does on Gigabit WiFi, all whilst delivering an intuitive and engaging user experience.

With Radioville, we created a seamless user experience between desktop and mobile, with no compromise on functionality, visual design, or performance.

Google Lighthouse Mobile Performance
Google Lighthouse SEO Score
The home page on Radioville on mobile