Hatching a fresh, brand-centric website for Pure Foods Eggs

Pure Foods Eggs are the largest egg producer in Tasmania with the enviable position of distributing to all the major retailers and wholesalers across the state. So their website doesn’t need to sell as such, it needs to showcase the decades of heritage, care, and experience put into producing great quality, sustainable products.

Google Lighthouse Performance Score
WCAG 2.1 Accessible
Google Lighthouse SEO Score

Project Overview

Pure Foods Eggs have been producing eggs in the cool, temperate environment of Tasmania for over three decades. Today, their eggs are laid in the beautiful Northern Midlands, with an abundance of fresh air and wide open spaces providing the perfect environment for hens to thrive. Beleaf worked with them to give their aging site a major overhaul, swapping a dark, corporate colour palette for the lush, green pastures of Tasmania. With a healthy dollop of character and a distinctly ‘eggy’ look and feel, we wanted to inject brand personality into the website promoting the main stars of the show, the hens, and of course the team behind the scenes who care for them.

How purefoods.com performs

Built with intention, we practise what we preach. The result is a website that is accessible to all, loads in a heartbeat, and minimises the amount of carbon emitted each time a page loads.

  • This page is fully loaded in 700 milliseconds. The old site was 3.9 seconds

  • This page scores an A+ on the sustainability rating. The old site scored an E.

  • This page is 275 kilobytes in page size. The old site was 3 megabytes

Experience Pure Foods Eggs

Click the tabs below to navigate through the site.

Pure Foods Eggs Desktop Homepage

Performant even on the slowest internet connection

With 60%+ of users in 2023 browsing websites using a mobile, it’s more important than ever to optimise your website for mobile traffic.

Mobiles are, more often than not, used out and about on mobile networks, where average speeds vary dramatically. This means that when testing your website, real-world conditions often means the tram stop outside, not next to the router in the office.

With Pure Foods Eggs, the site will load in a heartbeat even on the slowest internet connection thanks to a lower overall page size, optimised code, and a performance-first hosting solution.

Don’t take our word for it. The Google Lighthouse metrics speak for themselves.

Google Lighthouse Mobile Performance
Google Lighthouse Mobile Accessibility
Pure Foods Eggs Homepage Mobile