Goodman Group
Insights
Google Lighthouse Performance
The Google Lighthouse performance score is a metric that measures the speed and performance of a website. It’s an overall score that ranges from 0 to 100 and is generated based on a number of different performance metrics, such as the time it takes for a website to load, the time it takes for a website to become interactive, the size of the resources used by the website, and other factors that impact the user experience.
A high performance score in Google Lighthouse indicates that a website is fast and responsive, which can lead to a better user experience and improved search engine rankings. On the other hand, a low performance score can indicate that a website is slow and unresponsive, and can negatively impact the user experience.
- Mobile Performance
- 20%
- Desktop Performance
- 52%
Core Web Vitals
Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. Core Web Vitals are made up of three specific page speed and user interaction measurements: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.
Pass or fail?
Mobile | Fail |
---|---|
Desktop | Fail |
CWV Breakdown
Vital | Mobile | Desktop | Target |
---|---|---|---|
Largest Contentful Paint | 10.4 s | 1.4 s | < 2.5 s |
First Input Delay | 2,220 ms | 750 ms | < 100ms |
Cumulative Layout Shift | 0.295 | 0.133 | 0.1 |
Tracking scripts
All the tracking scripts on the site generated ~536 KB of data
A tracking script is a code snippet designed to track the flow of visitors who visit a website. Media, advertising, and analytics organisations will provide a script to add to your website that sends data directly to their servers. This data can then be used to measure goals and conversions, analyse user behaviour, and influence advertising campaigns.
Consider how much of this data you actually need and use? How often do you review the analytics data, and does this inform genuine change? Are you actively running social media campaigns? Consider pausing or removing tracking scripts that aren’t being actively used.
View details
googletagmanager.com | 5 | 467 KB |
secure.leadforensics.com | 3 | 13 KB |
google-analytics.com | 7 | 22 KB |
js.adsrvr.org | 2 | 4 KB |
google.com | 2 | 620 B |
9358165.fls.doubleclick.net | 2 | 2 KB |
googleads.g.doubleclick.net | 1 | 2 KB |
stats.g.doubleclick.net | 2 | 1 KB |
snap.licdn.com | 2 | 9 KB |
cdn.linkedin.oribi.io | 1 | 465 B |
px.ads.linkedin.com | 3 | 3 KB |
linkedin.com | 1 | 4 KB |
insight.adsrvr.org | 1 | 433 B |
match.adsrvr.org | 3 | 3 KB |
pixel.rubiconproject.com | 1 | 959 B |
cm.g.doubleclick.net | 1 | 779 B |
ups.analytics.yahoo.com | 3 | 2 KB |
Opportunities
Remove autoplaying or preloaded media files9 videos7.4 MB1.7g CO2
By removing 9 autoplaying or preloaded videos, roughly 7.4 MB could be removed from the page load.
This would reduce the page transfer size by 64% and reduce the pages emissions from 2.64 grams of CO2 to 0.94 grams of CO2.
Autoplaying videos can have a negative impact on the user experience for several reasons:
- Increased data usage: Autoplaying videos can consume a lot of data, especially if they are set to play in high definition. This can be a problem for users with limited data plans or slow connections, who may experience slow or interrupted playback.
- Annoyance factor: Autoplaying videos can be annoying for users, especially if they are accompanied by sound. This can lead to a negative perception of the website and decreased engagement.
- Reduced accessibility: Autoplaying videos can be a problem for users with accessibility needs, such as users who are blind or have hearing difficulties.
- Increased page load time: Autoplaying videos can increase the overall page load time, leading to a slower user experience.
- Decreased battery life: Autoplaying videos can consume a lot of battery power, especially on mobile devices, leading to reduced battery life.
In order to minimise the impact of autoplaying videos on the user experience, it is recommended to use them sparingly and only when necessary. It is also important to provide users with the option to turn off autoplaying videos and to allow them to control the playback of videos on the page. Additionally, videos should be optimised for performance and should be accompanied by captions or transcripts to improve accessibility.
View details
3ef5ab36.mp4 | 4 MB | 31% |
3ef5ab36.mp4 | 3 MB | 23% |
7d491177.mp4 | 308 KB | 3% |
7d491177.mp4 | 259 KB | 2% |
81c9bf81.mp4 | 250 KB | 2% |
7d491177.mp4 | 223 KB | 2% |
830f5260.mp4 | 75 KB | 1% |
6cc18177.mp4 | 52 KB | 0% |
6229ceab.mp4 | 52 KB | 0% |
Optimise images34 KB0.008g
By optimising the following images, roughly 34 KB could be removed from the transfer size, about 0%. This would reduce the CO2 generated per page load from 2.64g grams to 2.63 grams.
Images should be optimised for the web for several reasons:
- Reduced file size: Optimizing images can result in a smaller file size, which can help to reduce the amount of data that needs to be downloaded. This can lead to faster page load times and improved performance.
- Improved user experience: Optimising images can help to improve the overall user experience, as pages with optimised images load faster and are more responsive.
- Lower emissions: Optimising images can help to reduce the emissions associated with data transfer, as less data needs to be transmitted over the network.
- Better accessibility: Optimising images can make them more accessible to users with slower connections or limited data plans.
View details
image | 279 KB | 2% | 34 KB |
Subset large font files124 KB0.028g
Fonts should be subsetted to reduce the file size, improve performance, and reduce emissions. Subsetting a font involves removing any characters that are not needed for a particular use case, resulting in a smaller file size and faster page load times. Some specific reasons why fonts should be subsetted include:
- Reduced file size: Subsetting a font removes any unused characters, which can result in a smaller file size. This can help to reduce the amount of data that needs to be downloaded, leading to faster page load times and lower emissions.
- Improved performance: Fonts that are subsetted are faster to load and render than fonts that are not subsetted. This can help to improve the overall performance of a website, leading to a better user experience.
Overall, subsetting fonts is a good practice for anyone looking to optimize the performance and reduce the emissions of a website of a website.
View details
Inter-Regular.woff2 | ~97 KB | ~80 KB |
FoundersGrotesk-Medium.woff2 | ~33 KB | ~16 KB |
FoundersGrotesk-Regular.woff2 | ~32 KB | ~15 KB |
FoundersGrotesk-RegularItalic.woff2 | ~32 KB | ~14 KB |
Largest Contentful Paint
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Mobile | Desktop | |
---|---|---|
Score | 0% | 83% |
Timing | 10.4 s | 1.4 s |
Total Blocking Time
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric.
Mobile | Desktop | |
---|---|---|
Score | 0% | 0% |
Timing | 7,100 ms | 2,260 ms |
Cumulative Layout Shift
Cumulative Layout Shift measures the movement of visible elements within the viewport. Learn more about the Cumulative Layout Shift metric.
Mobile | Desktop | |
---|---|---|
Score | 40% | 81% |
Timing | 0.295 | 0.133 |
Speed Index
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric.
Mobile | Desktop | |
---|---|---|
Score | 3% | 7% |
Timing | 12.5 s | 4.3 s |
Time to Interactive
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.
Mobile | Desktop | |
---|---|---|
Score | 0% | 27% |
Timing | 24.6 s | 6.0 s |
Max Potential First Input Delay
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.
Mobile | Desktop | |
---|---|---|
Score | 0% | 1% |
Timing | 2,220 ms | 750 ms |
First Meaningful Paint
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric.
Mobile | Desktop | |
---|---|---|
Score | 32% | 86% |
Timing | 4.8 s | 1.0 s |
Properly size images
Serve images that are appropriately-sized to save cellular data and improve load time. Learn how to size images.
Mobile | Desktop | |
---|---|---|
Score | 12% | 72% |
Insight | Potential savings of 778 KiB | Potential savings of 1,352 KiB |
Defer offscreen images
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn how to defer offscreen images.
Mobile | Desktop | |
---|---|---|
Score | 78% | 100% |
Insight | Potential savings of 89 KiB | Potential savings of 84 KiB |
Reduce unused CSS
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.
Mobile | Desktop | |
---|---|---|
Score | 55% | 41% |
Insight | Potential savings of 148 KiB | Potential savings of 148 KiB |
Reduce unused JavaScript
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
Mobile | Desktop | |
---|---|---|
Score | 12% | 33% |
Insight | Potential savings of 692 KiB | Potential savings of 692 KiB |
Reduce initial server response time
Keep the server response time for the main document short because all other requests depend on it. Learn more about the Time to First Byte metric.
Mobile | Desktop | |
---|---|---|
Grade | Fail | Fail |
Insight | Root document took 670 ms | Root document took 660 ms |
Avoid enormous network payloads
Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.
Mobile | Desktop | |
---|---|---|
Score | 2% | 0% |
Insight | Total size was 7,451 KiB | Total size was 11,802 KiB |
Serve static assets with an efficient cache policy
A long cache lifetime can speed up repeat visits to your page. Learn more about efficient cache policies.
Mobile | Desktop | |
---|---|---|
Score | 26% | 27% |
Insight | 32 resources found | 32 resources found |
Avoid an excessive DOM size
A large DOM will increase memory usage, cause longer style calculations, and produce costly layout reflows. Learn how to avoid an excessive DOM size.
Mobile | Desktop | |
---|---|---|
Score | 33% | 33% |
Insight | 1,683 elements | 1,671 elements |
Reduce JavaScript execution time
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.
Mobile | Desktop | |
---|---|---|
Score | 7% | 38% |
Timing | 10.6 s | 4.4 s |
Minimize main-thread work
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work
Mobile | Desktop | |
---|---|---|
Score | 0% | 10% |
Timing | 16.2 s | 7.9 s |
Reduce the impact of third-party code
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn how to minimize third-party impact.
Mobile | Desktop | |
---|---|---|
Grade | Fail | Fail |
Insight | Third-party code blocked the main thread for 2,730 ms | Third-party code blocked the main thread for 820 ms |
Some third-party resources can be lazy loaded with a facade
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade.
Mobile | Desktop | |
---|---|---|
Grade | Fail | Fail |
Insight | 1 facade alternative available | 1 facade alternative available |
Does not use passive listeners to improve scrolling performance
Consider marking your touch and wheel event listeners as passive
to improve your page's scroll performance. Learn more about adopting passive event listeners.
Mobile | Desktop | |
---|---|---|
Grade | Fail | Fail |
Insights
Carbon footprint
The carbon footprint of a website can be calculated by estimating the amount of energy consumed by the data center hosting the website, as well as the energy consumed by users accessing the site. Factors that can influence a website’s carbon footprint include the size of the site, the amount of traffic it receives, and the technology and hosting infrastructure used to host the site.
Mobile | Desktop | |
---|---|---|
Grade | F | F |
Green Hosting | Yes | Yes |
Dirtier than | 88% | 94% |
CO2 per page load | 1.67g | 2.64g |
CO2 wasted per page load | ~1.1g | ~1.8g |
Transfer size | 7.28MB | 11.53MB |
Transfer size percentile | 87% | 93% |
Size wasted | 4.76 MB | 7.96 MB |
Sustainable hosting
By hosting this site on a server powered by renewable energy, this page generated ~2.64grams of CO2 instead of ~3.04grams of CO2.
Sustainable web hosting refers to hosting services that are designed to minimise their impact on the environment and to promote sustainability. This can include using renewable energy sources, reducing waste and emissions, and implementing best practices for energy efficiency.
Sustainable web hosting providers aim to reduce their carbon footprint by using energy-efficient server hardware, data centres, and networking equipment, as well as implementing environmentally friendly policies and practices. For example, some providers may use renewable energy sources, such as wind or solar power, to power their data centres, or they may use high-efficiency cooling systems to reduce energy consumption.
Tracking scripts
All the tracking scripts on the site generated ~536 KB of data
A tracking script is a code snippet designed to track the flow of visitors who visit a website. Media, advertising, and analytics organisations will provide a script to add to your website that sends data directly to their servers. This data can then be used to measure goals and conversions, analyse user behaviour, and influence advertising campaigns.
Consider how much of this data you actually need and use? How often do you review the analytics data, and does this inform genuine change? Are you actively running social media campaigns? Consider pausing or removing tracking scripts that aren’t being actively used.
View details
googletagmanager.com | 5 | 467 KB |
secure.leadforensics.com | 3 | 13 KB |
google-analytics.com | 7 | 22 KB |
js.adsrvr.org | 2 | 4 KB |
google.com | 2 | 620 B |
9358165.fls.doubleclick.net | 2 | 2 KB |
googleads.g.doubleclick.net | 1 | 2 KB |
stats.g.doubleclick.net | 2 | 1 KB |
snap.licdn.com | 2 | 9 KB |
cdn.linkedin.oribi.io | 1 | 465 B |
px.ads.linkedin.com | 3 | 3 KB |
linkedin.com | 1 | 4 KB |
insight.adsrvr.org | 1 | 433 B |
match.adsrvr.org | 3 | 3 KB |
pixel.rubiconproject.com | 1 | 959 B |
cm.g.doubleclick.net | 1 | 779 B |
ups.analytics.yahoo.com | 3 | 2 KB |
Opportunities
Remove autoplaying or preloaded media files9 videos7.4 MB1.7g CO2
By removing 9 autoplaying or preloaded videos, roughly 7.4 MB could be removed from the page load.
This would reduce the page transfer size by 64% and reduce the pages emissions from 2.64 grams of CO2 to 0.94 grams of CO2.
Autoplaying videos can have a negative impact on the user experience for several reasons:
- Increased data usage: Autoplaying videos can consume a lot of data, especially if they are set to play in high definition. This can be a problem for users with limited data plans or slow connections, who may experience slow or interrupted playback.
- Annoyance factor: Autoplaying videos can be annoying for users, especially if they are accompanied by sound. This can lead to a negative perception of the website and decreased engagement.
- Reduced accessibility: Autoplaying videos can be a problem for users with accessibility needs, such as users who are blind or have hearing difficulties.
- Increased page load time: Autoplaying videos can increase the overall page load time, leading to a slower user experience.
- Decreased battery life: Autoplaying videos can consume a lot of battery power, especially on mobile devices, leading to reduced battery life.
In order to minimise the impact of autoplaying videos on the user experience, it is recommended to use them sparingly and only when necessary. It is also important to provide users with the option to turn off autoplaying videos and to allow them to control the playback of videos on the page. Additionally, videos should be optimised for performance and should be accompanied by captions or transcripts to improve accessibility.
View details
3ef5ab36.mp4 | 4 MB | 31% |
3ef5ab36.mp4 | 3 MB | 23% |
7d491177.mp4 | 308 KB | 3% |
7d491177.mp4 | 259 KB | 2% |
81c9bf81.mp4 | 250 KB | 2% |
7d491177.mp4 | 223 KB | 2% |
830f5260.mp4 | 75 KB | 1% |
6cc18177.mp4 | 52 KB | 0% |
6229ceab.mp4 | 52 KB | 0% |
Optimise images34 KB0.008g
By optimising the following images, roughly 34 KB could be removed from the transfer size, about 0%. This would reduce the CO2 generated per page load from 2.64g grams to 2.63 grams.
Images should be optimised for the web for several reasons:
- Reduced file size: Optimizing images can result in a smaller file size, which can help to reduce the amount of data that needs to be downloaded. This can lead to faster page load times and improved performance.
- Improved user experience: Optimising images can help to improve the overall user experience, as pages with optimised images load faster and are more responsive.
- Lower emissions: Optimising images can help to reduce the emissions associated with data transfer, as less data needs to be transmitted over the network.
- Better accessibility: Optimising images can make them more accessible to users with slower connections or limited data plans.
View details
image | 279 KB | 2% | 34 KB |
Subset large font files124 KB0.028g
Fonts should be subsetted to reduce the file size, improve performance, and reduce emissions. Subsetting a font involves removing any characters that are not needed for a particular use case, resulting in a smaller file size and faster page load times. Some specific reasons why fonts should be subsetted include:
- Reduced file size: Subsetting a font removes any unused characters, which can result in a smaller file size. This can help to reduce the amount of data that needs to be downloaded, leading to faster page load times and lower emissions.
- Improved performance: Fonts that are subsetted are faster to load and render than fonts that are not subsetted. This can help to improve the overall performance of a website, leading to a better user experience.
Overall, subsetting fonts is a good practice for anyone looking to optimize the performance and reduce the emissions of a website of a website.
View details
Inter-Regular.woff2 | ~97 KB | ~80 KB |
FoundersGrotesk-Medium.woff2 | ~33 KB | ~16 KB |
FoundersGrotesk-Regular.woff2 | ~32 KB | ~15 KB |
FoundersGrotesk-RegularItalic.woff2 | ~32 KB | ~14 KB |
Insights
Google Lighthouse Accessibility
The accessibility score in Google Lighthouse is a metric that measures how well a website is designed for users with disabilities. The score ranges from 0 to 100, with higher scores indicating better accessibility.
Google Lighthouse evaluates a website’s accessibility based on a number of different factors, such as the presence of alternative text for images, the use of semantic HTML, the ability to navigate the page using only a keyboard, and the use of appropriate color contrasts.
A high accessibility score in Google Lighthouse indicates that a website is well-designed for users with disabilities and provides an inclusive user experience. On the other hand, a low accessibility score can indicate that a website has barriers that make it difficult or impossible for some users to access and use the content.
In automated testing, this page scored 80% for accessibility on desktop. Keep in mind that automated accessibility testing is not perfect and that manual tests, use case testing, or usability testing should be completed as well.
- Mobile Accessibility
- 88%
- Desktop Accessibility
- 88%
Opportunities
Background and foreground colors do not have a sufficient contrast ratio.
Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.
Mobile | Desktop | |
---|---|---|
Grade | Fail | Fail |
Form elements do not have associated labels
Labels ensure that form controls are announced properly by assistive technologies, like screen readers. Learn more about form element labels.
Mobile | Desktop | |
---|---|---|
Grade | Fail | Fail |
Links do not have a discernible name
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.
Mobile | Desktop | |
---|---|---|
Grade | Fail | Fail |
Insights
Google Lighthouse Best Practices
Google Lighthouse evaluates a website’s best practices based on a number of different factors, such as the use of HTTPS encryption, the use of efficient caching policies, the implementation of modern web technologies, and the avoidance of deprecated technologies.
A high best practices score in Google Lighthouse indicates that a website is well-designed and follows best practices for web development, which can lead to better performance, security, and accessibility. On the other hand, a low best practices score can indicate that a website has room for improvement in terms of following best practices.
- Mobile Best Practices
- 95%
- Desktop Best Practices
- 95%
Google Lighthouse SEO
Google Lighthouse evaluates a website’s SEO based on a number of different factors, such as the presence of title and description tags, the use of header tags, the presence of structured data, the use of image alt tags, and the use of crawlable links.
A high SEO score in Google Lighthouse indicates that a website is well-optimized for search engines, which can help to improve its visibility in search results and increase its organic traffic. On the other hand, a low SEO score can indicate that a website has room for improvement in terms of its optimization for search engines.
While a high SEO score can help to improve a website’s visibility in search results, it’s not a guarantee of higher rankings, as search engine algorithms take many other factors into account when determining the ranking of a website.
- Mobile SEO
- 100%
- Desktop SEO
- 100%
Google Lighthouse PWA
The Progressive Web App (PWA) score in Google Lighthouse is a metric that measures the quality of a website as a progressive web app. The score ranges from 0 to 100, with higher scores indicating better performance and functionality as a PWA.
A progressive web app is a type of web application that combines the best features of both web and native apps, providing users with a fast, reliable, and engaging experience on any device.
Google Lighthouse evaluates a website’s PWA performance based on several key factors, such as the availability of a service worker, the presence of a web app manifest, the ability to install the app on the home screen, and the performance of the app under poor network conditions.
- Mobile PWA
- 38%
- Desktop PWA
- 29%
Tracking scripts
All the tracking scripts on the site generated ~536 KB of data
A tracking script is a code snippet designed to track the flow of visitors who visit a website. Media, advertising, and analytics organisations will provide a script to add to your website that sends data directly to their servers. This data can then be used to measure goals and conversions, analyse user behaviour, and influence advertising campaigns.
Consider how much of this data you actually need and use? How often do you review the analytics data, and does this inform genuine change? Are you actively running social media campaigns? Consider pausing or removing tracking scripts that aren’t being actively used.
View details
googletagmanager.com | 5 | 467 KB |
secure.leadforensics.com | 3 | 13 KB |
google-analytics.com | 7 | 22 KB |
js.adsrvr.org | 2 | 4 KB |
google.com | 2 | 620 B |
9358165.fls.doubleclick.net | 2 | 2 KB |
googleads.g.doubleclick.net | 1 | 2 KB |
stats.g.doubleclick.net | 2 | 1 KB |
snap.licdn.com | 2 | 9 KB |
cdn.linkedin.oribi.io | 1 | 465 B |
px.ads.linkedin.com | 3 | 3 KB |
linkedin.com | 1 | 4 KB |
insight.adsrvr.org | 1 | 433 B |
match.adsrvr.org | 3 | 3 KB |
pixel.rubiconproject.com | 1 | 959 B |
cm.g.doubleclick.net | 1 | 779 B |
ups.analytics.yahoo.com | 3 | 2 KB |
Cost to load
Price per GB (USD) | $3.12 |
---|---|
Price per GB (Local) | 3.12 USD |
Price to load PPV (USD) | $0.022 |
Price to load PPV (Local) | 0.022 USD |
2022 Mobile data pricing sourced from cable.co.uk
Opportunities
Switch to a privacy focussed analytics platform
Google Analytics collects data on website users and their behaviour, which can raise privacy concerns for some visitors. Website owners who use Google Analytics have access to a range of data points, including IP addresses, browser types, device information, and user behaviour on the site.
While Google Analytics does provide some tools to help website owners protect the privacy of their visitors, such as data retention controls and the ability to enable IP address anonymisation, it’s important for website owners to be transparent about the data they collect and how they use it. Website owners should also take steps to ensure that any third-party tools they use, including Google Analytics, comply with relevant privacy laws and regulations.
Additionally, some users may choose to block Google Analytics tracking using ad-blocking software or browser extensions that prevent tracking cookies from being set. This can impact the accuracy of website analytics, but website owners should respect the privacy preferences of their visitors and provide alternative means for users to access the site and its content.
The following alternatives to Google Analytics are privacy focussed, meaning they don’t compromise the visitors privacy for the sake of data collection and reporting.
Browser errors were logged to the console
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit
Mobile | Desktop | |
---|---|---|
Grade | Fail | Fail |