In today’s digital age, having a website that is accessible to all users, regardless of their abilities or disabilities, is more important than ever. Accessibility not only improves user experience but can also have a significant impact on your website’s search engine optimization (SEO) and overall online visibility. In this blog post, we will explore five ways to make your website more accessible and improve your SEO.
Use alt tags for images
Alt tags are a crucial component of web accessibility, as they provide a text description of an image for users who may not be able to see the image itself. Alt tags also provide search engines with valuable information about the content on your website, which can help improve your SEO. When adding alt tags to your images, be sure to include descriptive, relevant keywords that accurately reflect the content of the image.
Optimise your website for screen readers
Screen readers are assistive technologies that read aloud the content on a website for users who are blind or visually impaired. To optimise your website for screen readers, make sure that all text is easily readable, with clear fonts and appropriate contrast. Avoid using images or graphics for important information or text, as screen readers may not be able to read them. Additionally, use headings and subheadings to break up content and make it easier for screen reader users to navigate your website.
Ensure keyboard accessibility
Keyboard accessibility is essential for users who may not be able to use a mouse or trackpad to navigate your website. Make sure that all website features, such as links and buttons, are accessible via keyboard navigation. Additionally, ensure that the focus is visible when navigating with a keyboard, so users can easily see where they are on the page. This can also improve your SEO, as search engines consider keyboard accessibility when ranking websites.
Provide closed captions and transcripts for videos
Videos are becoming an increasingly popular form of online content, but they can pose a significant barrier for users who are deaf or hard of hearing. To make your videos more accessible, provide closed captions and transcripts that accurately reflect the content of the video. Closed captions are essential for users who are deaf or hard of hearing, while transcripts can also benefit users who may not be able to view the video itself.
Use accessible website design
Accessible website design is an important aspect of web accessibility and can have a significant impact on your website’s SEO. Use clear and simple website layouts, with a consistent design and colour scheme throughout. Ensure that all website features are easily visible and accessible, with appropriate contrast and font sizes. Additionally, avoid using flashing or moving elements that can be distracting or disorienting for users with certain disabilities.
In conclusion, making your website more accessible is not only the right thing to do, but it can also have a significant impact on your SEO and overall online visibility. By using alt tags for images, optimising your website for screen readers, ensuring keyboard accessibility, providing closed captions and transcripts for videos, and using accessible website design, you can make your website more inclusive and welcoming to all users.
Additionally, accessibility can help improve user experience, increase engagement, and ultimately drive more conversions for your business.