Insights
Google Lighthouse Performance
The Google Lighthouse performance score is a metric that measures the speed and performance of a website. It’s an overall score that ranges from 0 to 100 and is generated based on a number of different performance metrics, such as the time it takes for a website to load, the time it takes for a website to become interactive, the size of the resources used by the website, and other factors that impact the user experience.
A high performance score in Google Lighthouse indicates that a website is fast and responsive, which can lead to a better user experience and improved search engine rankings. On the other hand, a low performance score can indicate that a website is slow and unresponsive, and can negatively impact the user experience.
- Mobile Performance
- 34%
- Desktop Performance
- 69%
Core Web Vitals
Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. Core Web Vitals are made up of three specific page speed and user interaction measurements: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.
Pass or fail?
| Mobile | Fail |
|---|---|
| Desktop | Fail |
CWV Breakdown
| Vital | Mobile | Desktop | Target |
|---|---|---|---|
| Largest Contentful Paint | 10.8 s | 2.1 s | < 2.5 s |
| First Input Delay | 770 ms | 170 ms | < 100ms |
| Cumulative Layout Shift | 0 | 0 | 0.1 |
Tracking scripts
All the tracking scripts on the site generated ~1 MB of data
A tracking script is a code snippet designed to track the flow of visitors who visit a website. Media, advertising, and analytics organisations will provide a script to add to your website that sends data directly to their servers. This data can then be used to measure goals and conversions, analyse user behaviour, and influence advertising campaigns.
Consider how much of this data you actually need and use? How often do you review the analytics data, and does this inform genuine change? Are you actively running social media campaigns? Consider pausing or removing tracking scripts that aren’t being actively used.
View details
| assets.adobedtm.com | 11 | 150 KB |
| pixel.everesttech.net | 4 | 2 KB |
| googleoptimize.com | 1 | 50 KB |
| googletagmanager.com | 6 | 414 KB |
| analytics.google.com | 2 | 0 B |
| stats.g.doubleclick.net | 2 | 575 B |
| js-agent.newrelic.com | 11 | 40 KB |
| snap.licdn.com | 2 | 9 KB |
| connect.facebook.net | 2 | 189 KB |
| analytics.tiktok.com | 5 | 140 KB |
| aax-fe.amazon-adsystem.com | 2 | 3 KB |
| s.yimg.com | 2 | 8 KB |
| everestjs.net | 3 | 29 KB |
| bat.bing.com | 5 | 29 KB |
| logx.optimizely.com | 1 | 364 B |
| google-analytics.com | 3 | 72 KB |
| servedby.flashtalking.com | 3 | 2 KB |
| ad.doubleclick.net | 2 | 2 KB |
| bam.nr-data.net | 2 | 936 B |
| cdn.linkedin.oribi.io | 6 | 3 KB |
| px.ads.linkedin.com | 3 | 3 KB |
| sp.analytics.yahoo.com | 1 | 928 B |
| google.com | 1 | 557 B |
| facebook.com | 3 | 984 B |
| linkedin.com | 1 | 4 KB |
| s.amazon-adsystem.com | 33 | 23 KB |
| cm.everesttech.net | 3 | 1 KB |
| cm.g.doubleclick.net | 4 | 3 KB |
| ib.adnxs.com | 2 | 1 KB |
| match.360yield.com | 4 | 3 KB |
| aa.agkn.com | 1 | 917 B |
| dsum-sec.casalemedia.com | 3 | 3 KB |
| x.bidswitch.net | 1 | 235 B |
| tags.bluekai.com | 1 | 727 B |
| ups.analytics.yahoo.com | 3 | 2 KB |
| capi.connatix.com | 2 | 1 KB |
| t.myvisualiq.net | 1 | 0 B |
| amazon.partners.tremorhub.com | 1 | 642 B |
| public-prod-dspcookiematching.dmxleo.com | 1 | 186 B |
| cms.analytics.yahoo.com | 1 | 556 B |
| ads.stickyadstv.com | 2 | 1 KB |
| imdb.com | 1 | 1 KB |
| beacon.krxd.net | 1 | 444 B |
| usersync.samplicio.us | 1 | 282 B |
| ads.samba.tv | 1 | 992 B |
| pixel.rubiconproject.com | 2 | 2 KB |
| dpm.demdex.net | 1 | 946 B |
| odr.mookie1.com | 1 | 993 B |
| c1.adform.net | 2 | 2 KB |
| sync.search.spotxchange.com | 1 | 0 B |
| bs.serving-sys.com | 1 | 866 B |
| usermatch.krxd.net | 1 | 221 B |
| sb.scorecardresearch.com | 2 | 1 KB |
| us-u.openx.net | 4 | 2 KB |
| ssum-sec.casalemedia.com | 2 | 2 KB |
| eb2.3lift.com | 2 | 1 KB |
| uipglob.semasio.net | 1 | 0 B |
| crb.kargo.com | 1 | 475 B |
| image2.pubmatic.com | 1 | 689 B |
| loadus.exelator.com | 2 | 2 KB |
| lciapi.ninthdecimal.com | 1 | 786 B |
| pi.ispot.tv | 1 | 637 B |
| sync-amazon.ads.yieldmo.com | 1 | 919 B |
| image6.pubmatic.com | 2 | 1 KB |
| sync.taboola.com | 1 | 705 B |
| lm.serving-sys.com | 1 | 270 B |
| ads.scorecardresearch.com | 1 | 626 B |
| sync-tm.everesttech.net | 3 | 1 KB |
Opportunities
Assets that need text compression enabled5 KB0.001g
By enabling text compression on 1 items, , roughly 4.9 KB could be removed from the page load.
View details
| pr | 7 KB | 5 KB |
Subset large font files18 KB0.005g
Fonts should be subsetted to reduce the file size, improve performance, and reduce emissions. Subsetting a font involves removing any characters that are not needed for a particular use case, resulting in a smaller file size and faster page load times. Some specific reasons why fonts should be subsetted include:
- Reduced file size: Subsetting a font removes any unused characters, which can result in a smaller file size. This can help to reduce the amount of data that needs to be downloaded, leading to faster page load times and lower emissions.
- Improved performance: Fonts that are subsetted are faster to load and render than fonts that are not subsetted. This can help to improve the overall performance of a website, leading to a better user experience.
Overall, subsetting fonts is a good practice for anyone looking to optimize the performance and reduce the emissions of a website of a website.
View details
| vodafone-regular.woff | ~27 KB | ~9 KB |
| vodafone-light.woff | ~26 KB | ~8 KB |
Convert font files to woff26 KB
WOFF2 is considered to be the best font format for web use because it provides a good balance of file size and compatibility. Some specific reasons why WOFF2 is a good font format include:
- Small file size: WOFF2 is a compressed font format, which means that it has a smaller file size compared to other font formats like TTF or OTF. This is important for web use because smaller file sizes can help to reduce the amount of data that needs to be downloaded, leading to faster page load times.
- High-quality font rendering: WOFF2 provides high-quality font rendering, making it a good choice for use on the web.
It’s worth noting that WOFF2 is not the only font format that can be used on the web, and there may be cases where other formats like WOFF or TTF are more suitable, depending on the specific requirements of the website. However, for most cases, WOFF2 is considered to be the best font format for web use due to its combination of small file size, good browser support, and high-quality font rendering.
View details
| vodafone-regular.woff | woff |
| vodafone-light.woff | woff |
First Contentful Paint
First Contentful Paint (FCP) is a performance metric that measures the time it takes for the first piece of content to be rendered on the screen when a user navigates to a web page. This content can be any visual element on the page, such as text, images, or a background color.
FCP is important because it directly affects the perceived speed of a website, and can impact user engagement and conversion rates. A faster FCP can lead to a better user experience and improved performance.
Here are a few ways you can optimise your FCP:
- Optimise images: Large, unoptimised images can slow down a page’s FCP. You can optimise images by compressing them, reducing their dimensions, and choosing the right format for each image.
- Minimise HTTP requests: Each resource requested by a web page, such as images, scripts, and stylesheets, requires a separate HTTP request. Minimising the number of HTTP requests can help to reduce the time it takes for a page to render.
- Prioritize critical content: Prioritizing critical content, such as above-the-fold content, can help to ensure that users see something on the screen quickly, even if the rest of the page is still loading.
- Reduce server response time: A slow server response time can significantly impact FCP. Optimizing server-side code and server settings can help to reduce response times and improve FCP.
- Use a performance monitoring tool: There are many tools available that can help you monitor your website’s performance, including FCP. These tools can help you identify performance issues and track your progress as you implement optimizations.
| Mobile | Desktop | |
|---|---|---|
| Score | 83% | 100% |
| Timing | 2.0 s | 0.5 s |
Largest Contentful Paint
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
| Mobile | Desktop | |
|---|---|---|
| Score | 0% | 61% |
| Timing | 10.8 s | 2.1 s |
Total Blocking Time
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric.
| Mobile | Desktop | |
|---|---|---|
| Score | 0% | 37% |
| Timing | 6,040 ms | 430 ms |
Speed Index
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric.
| Mobile | Desktop | |
|---|---|---|
| Score | 11% | 74% |
| Timing | 9.6 s | 1.7 s |
Time to Interactive
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.
| Mobile | Desktop | |
|---|---|---|
| Score | 0% | 39% |
| Timing | 24.8 s | 5.1 s |
Max Potential First Input Delay
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.
| Mobile | Desktop | |
|---|---|---|
| Score | 1% | 78% |
| Timing | 770 ms | 170 ms |
First Meaningful Paint
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric.
| Mobile | Desktop | |
|---|---|---|
| Score | 42% | 96% |
| Timing | 4.3 s | 0.8 s |
Eliminate render-blocking resources
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn how to eliminate render-blocking resources.
| Mobile | Desktop | |
|---|---|---|
| Score | 94% | 100% |
| Insight | Potential savings of 100 ms |
Properly size images
Serve images that are appropriately-sized to save cellular data and improve load time. Learn how to size images.
| Mobile | Desktop | |
|---|---|---|
| Score | 100% | 96% |
| Insight | Potential savings of 36 KiB |
Defer offscreen images
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn how to defer offscreen images.
| Mobile | Desktop | |
|---|---|---|
| Score | 80% | 99% |
| Insight | Potential savings of 42 KiB | Potential savings of 7 KiB |
Minify JavaScript
Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.
| Mobile | Desktop | |
|---|---|---|
| Score | 100% | 97% |
| Insight | Potential savings of 10 KiB | Potential savings of 10 KiB |
Reduce unused JavaScript
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
| Mobile | Desktop | |
|---|---|---|
| Score | 8% | 51% |
| Insight | Potential savings of 805 KiB | Potential savings of 806 KiB |
Enable text compression
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. Learn more about text compression.
| Mobile | Desktop | |
|---|---|---|
| Score | 93% | 100% |
| Insight | Potential savings of 5 KiB | Potential savings of 5 KiB |
Avoid serving legacy JavaScript to modern browsers
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. Learn how to use modern JavaScript
| Mobile | Desktop | |
|---|---|---|
| Score | 100% | 94% |
| Insight | Potential savings of 112 KiB | Potential savings of 112 KiB |
Avoids enormous network payloads
Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.
| Mobile | Desktop | |
|---|---|---|
| Score | 91% | 91% |
| Insight | Total size was 2,608 KiB | Total size was 2,605 KiB |
Serve static assets with an efficient cache policy
A long cache lifetime can speed up repeat visits to your page. Learn more about efficient cache policies.
| Mobile | Desktop | |
|---|---|---|
| Score | 1% | 1% |
| Insight | 93 resources found | 93 resources found |
Avoid an excessive DOM size
A large DOM will increase memory usage, cause longer style calculations, and produce costly layout reflows. Learn how to avoid an excessive DOM size.
| Mobile | Desktop | |
|---|---|---|
| Score | 49% | 50% |
| Insight | 1,414 elements | 1,396 elements |
Reduce JavaScript execution time
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.
| Mobile | Desktop | |
|---|---|---|
| Score | 6% | 84% |
| Timing | 11.2 s | 1.6 s |
Minimize main-thread work
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work
| Mobile | Desktop | |
|---|---|---|
| Score | 0% | 66% |
| Timing | 15.5 s | 3.2 s |
Ensure text remains visible during webfont load
Leverage the font-display CSS feature to ensure text is user-visible while webfonts are loading. Learn more about font-display.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
Minimize third-party usage
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn how to minimize third-party impact.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Pass |
| Insight | Third-party code blocked the main thread for 2,000 ms | Third-party code blocked the main thread for 50 ms |
Insights
Carbon footprint
The carbon footprint of a website can be calculated by estimating the amount of energy consumed by the data center hosting the website, as well as the energy consumed by users accessing the site. Factors that can influence a website’s carbon footprint include the size of the site, the amount of traffic it receives, and the technology and hosting infrastructure used to host the site.
| Mobile | Desktop | |
|---|---|---|
| Grade | F | F |
| Green Hosting | No | No |
| Dirtier than | 63% | 63% |
| CO2 per page load | 0.67g | 0.67g |
| CO2 wasted per page load | ~0.2g | ~0.2g |
| Transfer size | 2.55MB | 2.54MB |
| Transfer size percentile | 58% | 53% |
| Size wasted | 396.13 KB | 396.91 KB |
Tracking scripts
All the tracking scripts on the site generated ~1 MB of data
A tracking script is a code snippet designed to track the flow of visitors who visit a website. Media, advertising, and analytics organisations will provide a script to add to your website that sends data directly to their servers. This data can then be used to measure goals and conversions, analyse user behaviour, and influence advertising campaigns.
Consider how much of this data you actually need and use? How often do you review the analytics data, and does this inform genuine change? Are you actively running social media campaigns? Consider pausing or removing tracking scripts that aren’t being actively used.
View details
| assets.adobedtm.com | 11 | 150 KB |
| pixel.everesttech.net | 4 | 2 KB |
| googleoptimize.com | 1 | 50 KB |
| googletagmanager.com | 6 | 414 KB |
| analytics.google.com | 2 | 0 B |
| stats.g.doubleclick.net | 2 | 575 B |
| js-agent.newrelic.com | 11 | 40 KB |
| snap.licdn.com | 2 | 9 KB |
| connect.facebook.net | 2 | 189 KB |
| analytics.tiktok.com | 5 | 140 KB |
| aax-fe.amazon-adsystem.com | 2 | 3 KB |
| s.yimg.com | 2 | 8 KB |
| everestjs.net | 3 | 29 KB |
| bat.bing.com | 5 | 29 KB |
| logx.optimizely.com | 1 | 364 B |
| google-analytics.com | 3 | 72 KB |
| servedby.flashtalking.com | 3 | 2 KB |
| ad.doubleclick.net | 2 | 2 KB |
| bam.nr-data.net | 2 | 936 B |
| cdn.linkedin.oribi.io | 6 | 3 KB |
| px.ads.linkedin.com | 3 | 3 KB |
| sp.analytics.yahoo.com | 1 | 928 B |
| google.com | 1 | 557 B |
| facebook.com | 3 | 984 B |
| linkedin.com | 1 | 4 KB |
| s.amazon-adsystem.com | 33 | 23 KB |
| cm.everesttech.net | 3 | 1 KB |
| cm.g.doubleclick.net | 4 | 3 KB |
| ib.adnxs.com | 2 | 1 KB |
| match.360yield.com | 4 | 3 KB |
| aa.agkn.com | 1 | 917 B |
| dsum-sec.casalemedia.com | 3 | 3 KB |
| x.bidswitch.net | 1 | 235 B |
| tags.bluekai.com | 1 | 727 B |
| ups.analytics.yahoo.com | 3 | 2 KB |
| capi.connatix.com | 2 | 1 KB |
| t.myvisualiq.net | 1 | 0 B |
| amazon.partners.tremorhub.com | 1 | 642 B |
| public-prod-dspcookiematching.dmxleo.com | 1 | 186 B |
| cms.analytics.yahoo.com | 1 | 556 B |
| ads.stickyadstv.com | 2 | 1 KB |
| imdb.com | 1 | 1 KB |
| beacon.krxd.net | 1 | 444 B |
| usersync.samplicio.us | 1 | 282 B |
| ads.samba.tv | 1 | 992 B |
| pixel.rubiconproject.com | 2 | 2 KB |
| dpm.demdex.net | 1 | 946 B |
| odr.mookie1.com | 1 | 993 B |
| c1.adform.net | 2 | 2 KB |
| sync.search.spotxchange.com | 1 | 0 B |
| bs.serving-sys.com | 1 | 866 B |
| usermatch.krxd.net | 1 | 221 B |
| sb.scorecardresearch.com | 2 | 1 KB |
| us-u.openx.net | 4 | 2 KB |
| ssum-sec.casalemedia.com | 2 | 2 KB |
| eb2.3lift.com | 2 | 1 KB |
| uipglob.semasio.net | 1 | 0 B |
| crb.kargo.com | 1 | 475 B |
| image2.pubmatic.com | 1 | 689 B |
| loadus.exelator.com | 2 | 2 KB |
| lciapi.ninthdecimal.com | 1 | 786 B |
| pi.ispot.tv | 1 | 637 B |
| sync-amazon.ads.yieldmo.com | 1 | 919 B |
| image6.pubmatic.com | 2 | 1 KB |
| sync.taboola.com | 1 | 705 B |
| lm.serving-sys.com | 1 | 270 B |
| ads.scorecardresearch.com | 1 | 626 B |
| sync-tm.everesttech.net | 3 | 1 KB |
Opportunities
Assets that need text compression enabled5 KB0.001g
By enabling text compression on 1 items, , roughly 4.9 KB could be removed from the page load.
View details
| pr | 7 KB | 5 KB |
Subset large font files18 KB0.005g
Fonts should be subsetted to reduce the file size, improve performance, and reduce emissions. Subsetting a font involves removing any characters that are not needed for a particular use case, resulting in a smaller file size and faster page load times. Some specific reasons why fonts should be subsetted include:
- Reduced file size: Subsetting a font removes any unused characters, which can result in a smaller file size. This can help to reduce the amount of data that needs to be downloaded, leading to faster page load times and lower emissions.
- Improved performance: Fonts that are subsetted are faster to load and render than fonts that are not subsetted. This can help to improve the overall performance of a website, leading to a better user experience.
Overall, subsetting fonts is a good practice for anyone looking to optimize the performance and reduce the emissions of a website of a website.
View details
| vodafone-regular.woff | ~27 KB | ~9 KB |
| vodafone-light.woff | ~26 KB | ~8 KB |
Convert font files to woff26 KB
WOFF2 is considered to be the best font format for web use because it provides a good balance of file size and compatibility. Some specific reasons why WOFF2 is a good font format include:
- Small file size: WOFF2 is a compressed font format, which means that it has a smaller file size compared to other font formats like TTF or OTF. This is important for web use because smaller file sizes can help to reduce the amount of data that needs to be downloaded, leading to faster page load times.
- High-quality font rendering: WOFF2 provides high-quality font rendering, making it a good choice for use on the web.
It’s worth noting that WOFF2 is not the only font format that can be used on the web, and there may be cases where other formats like WOFF or TTF are more suitable, depending on the specific requirements of the website. However, for most cases, WOFF2 is considered to be the best font format for web use due to its combination of small file size, good browser support, and high-quality font rendering.
View details
| vodafone-regular.woff | woff |
| vodafone-light.woff | woff |
Dirty hosting0.09g CO2
This page generated ~0.67grams of CO2
By moving to a host using renewable energy, this could be reduced to ~0.58grams of CO2.
Sustainable web hosting refers to hosting services that are designed to minimise their impact on the environment and to promote sustainability. This can include using renewable energy sources, reducing waste and emissions, and implementing best practices for energy efficiency.
Sustainable web hosting providers aim to reduce their carbon footprint by using energy-efficient server hardware, data centres, and networking equipment, as well as implementing environmentally friendly policies and practices. For example, some providers may use renewable energy sources, such as wind or solar power, to power their data centres, or they may use high-efficiency cooling systems to reduce energy consumption.
Insights
Google Lighthouse Accessibility
The accessibility score in Google Lighthouse is a metric that measures how well a website is designed for users with disabilities. The score ranges from 0 to 100, with higher scores indicating better accessibility.
Google Lighthouse evaluates a website’s accessibility based on a number of different factors, such as the presence of alternative text for images, the use of semantic HTML, the ability to navigate the page using only a keyboard, and the use of appropriate color contrasts.
A high accessibility score in Google Lighthouse indicates that a website is well-designed for users with disabilities and provides an inclusive user experience. On the other hand, a low accessibility score can indicate that a website has barriers that make it difficult or impossible for some users to access and use the content.
In automated testing, this page scored 80% for accessibility on desktop. Keep in mind that automated accessibility testing is not perfect and that manual tests, use case testing, or usability testing should be completed as well.
- Mobile Accessibility
- 64%
- Desktop Accessibility
- 64%
Opportunities
[role]s do not have all required [aria-*] attributes
Some ARIA roles have required attributes that describe the state of the element to screen readers. Learn more about roles and required attributes.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
[role]s are not contained by their required parent element
Some ARIA child roles must be contained by specific parent roles to properly perform their intended accessibility functions. Learn more about ARIA roles and required parent element.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
Background and foreground colors have a sufficient contrast ratio
Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Pass |
Heading elements are not in a sequentially-descending order
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
Image elements do not have [alt] attributes
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the alt attribute.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
Lists do not contain only <li> elements and script supporting elements (<script> and <template>).
Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.
| Mobile | Desktop | |
|---|---|---|
| Grade | Pass | Fail |
List items (<li>) are not contained within <ul>, <ol> or <menu> parent elements.
Screen readers require list items (<li>) to be contained within a parent <ul>, <ol> or <menu> to be announced properly. Learn more about proper list structure.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
Insights
Google Lighthouse Best Practices
Google Lighthouse evaluates a website’s best practices based on a number of different factors, such as the use of HTTPS encryption, the use of efficient caching policies, the implementation of modern web technologies, and the avoidance of deprecated technologies.
A high best practices score in Google Lighthouse indicates that a website is well-designed and follows best practices for web development, which can lead to better performance, security, and accessibility. On the other hand, a low best practices score can indicate that a website has room for improvement in terms of following best practices.
- Mobile Best Practices
- 64%
- Desktop Best Practices
- 64%
Google Lighthouse SEO
Google Lighthouse evaluates a website’s SEO based on a number of different factors, such as the presence of title and description tags, the use of header tags, the presence of structured data, the use of image alt tags, and the use of crawlable links.
A high SEO score in Google Lighthouse indicates that a website is well-optimized for search engines, which can help to improve its visibility in search results and increase its organic traffic. On the other hand, a low SEO score can indicate that a website has room for improvement in terms of its optimization for search engines.
While a high SEO score can help to improve a website’s visibility in search results, it’s not a guarantee of higher rankings, as search engine algorithms take many other factors into account when determining the ranking of a website.
- Mobile SEO
- 93%
- Desktop SEO
- 92%
Google Lighthouse PWA
The Progressive Web App (PWA) score in Google Lighthouse is a metric that measures the quality of a website as a progressive web app. The score ranges from 0 to 100, with higher scores indicating better performance and functionality as a PWA.
A progressive web app is a type of web application that combines the best features of both web and native apps, providing users with a fast, reliable, and engaging experience on any device.
Google Lighthouse evaluates a website’s PWA performance based on several key factors, such as the availability of a service worker, the presence of a web app manifest, the ability to install the app on the home screen, and the performance of the app under poor network conditions.
- Mobile PWA
- 38%
- Desktop PWA
- 29%
Tracking scripts
All the tracking scripts on the site generated ~1 MB of data
A tracking script is a code snippet designed to track the flow of visitors who visit a website. Media, advertising, and analytics organisations will provide a script to add to your website that sends data directly to their servers. This data can then be used to measure goals and conversions, analyse user behaviour, and influence advertising campaigns.
Consider how much of this data you actually need and use? How often do you review the analytics data, and does this inform genuine change? Are you actively running social media campaigns? Consider pausing or removing tracking scripts that aren’t being actively used.
View details
| assets.adobedtm.com | 11 | 150 KB |
| pixel.everesttech.net | 4 | 2 KB |
| googleoptimize.com | 1 | 50 KB |
| googletagmanager.com | 6 | 414 KB |
| analytics.google.com | 2 | 0 B |
| stats.g.doubleclick.net | 2 | 575 B |
| js-agent.newrelic.com | 11 | 40 KB |
| snap.licdn.com | 2 | 9 KB |
| connect.facebook.net | 2 | 189 KB |
| analytics.tiktok.com | 5 | 140 KB |
| aax-fe.amazon-adsystem.com | 2 | 3 KB |
| s.yimg.com | 2 | 8 KB |
| everestjs.net | 3 | 29 KB |
| bat.bing.com | 5 | 29 KB |
| logx.optimizely.com | 1 | 364 B |
| google-analytics.com | 3 | 72 KB |
| servedby.flashtalking.com | 3 | 2 KB |
| ad.doubleclick.net | 2 | 2 KB |
| bam.nr-data.net | 2 | 936 B |
| cdn.linkedin.oribi.io | 6 | 3 KB |
| px.ads.linkedin.com | 3 | 3 KB |
| sp.analytics.yahoo.com | 1 | 928 B |
| google.com | 1 | 557 B |
| facebook.com | 3 | 984 B |
| linkedin.com | 1 | 4 KB |
| s.amazon-adsystem.com | 33 | 23 KB |
| cm.everesttech.net | 3 | 1 KB |
| cm.g.doubleclick.net | 4 | 3 KB |
| ib.adnxs.com | 2 | 1 KB |
| match.360yield.com | 4 | 3 KB |
| aa.agkn.com | 1 | 917 B |
| dsum-sec.casalemedia.com | 3 | 3 KB |
| x.bidswitch.net | 1 | 235 B |
| tags.bluekai.com | 1 | 727 B |
| ups.analytics.yahoo.com | 3 | 2 KB |
| capi.connatix.com | 2 | 1 KB |
| t.myvisualiq.net | 1 | 0 B |
| amazon.partners.tremorhub.com | 1 | 642 B |
| public-prod-dspcookiematching.dmxleo.com | 1 | 186 B |
| cms.analytics.yahoo.com | 1 | 556 B |
| ads.stickyadstv.com | 2 | 1 KB |
| imdb.com | 1 | 1 KB |
| beacon.krxd.net | 1 | 444 B |
| usersync.samplicio.us | 1 | 282 B |
| ads.samba.tv | 1 | 992 B |
| pixel.rubiconproject.com | 2 | 2 KB |
| dpm.demdex.net | 1 | 946 B |
| odr.mookie1.com | 1 | 993 B |
| c1.adform.net | 2 | 2 KB |
| sync.search.spotxchange.com | 1 | 0 B |
| bs.serving-sys.com | 1 | 866 B |
| usermatch.krxd.net | 1 | 221 B |
| sb.scorecardresearch.com | 2 | 1 KB |
| us-u.openx.net | 4 | 2 KB |
| ssum-sec.casalemedia.com | 2 | 2 KB |
| eb2.3lift.com | 2 | 1 KB |
| uipglob.semasio.net | 1 | 0 B |
| crb.kargo.com | 1 | 475 B |
| image2.pubmatic.com | 1 | 689 B |
| loadus.exelator.com | 2 | 2 KB |
| lciapi.ninthdecimal.com | 1 | 786 B |
| pi.ispot.tv | 1 | 637 B |
| sync-amazon.ads.yieldmo.com | 1 | 919 B |
| image6.pubmatic.com | 2 | 1 KB |
| sync.taboola.com | 1 | 705 B |
| lm.serving-sys.com | 1 | 270 B |
| ads.scorecardresearch.com | 1 | 626 B |
| sync-tm.everesttech.net | 3 | 1 KB |
Cost to load
| Price per GB (USD) | $3.12 |
|---|---|
| Price per GB (Local) | 3.12 USD |
| Price to load PPV (USD) | $0.008 |
| Price to load PPV (Local) | 0.008 USD |
2022 Mobile data pricing sourced from cable.co.uk
Opportunities
Security headers to set5/6
HTTP security headers are special HTTP headers that can be added to a website’s response to help improve its security. They are important because they can help to protect a website and its users from various security threats, such as cross-site scripting (XSS) attacks, cross-site request forgery (CSRF) attacks, and other types of malicious activity.
It’s important to note, however, that implementing HTTP security headers is just one aspect of a comprehensive security strategy, and that other measures, such as regular software updates, secure coding practices, and regular security audits, are also important for maintaining a secure website.
View details
It's important to note, however, that implementing HTTP security headers is just one aspect of a comprehensive security strategy, and that other measures, such as regular software updates, secure coding practices, and regular security audits, are also important for maintaining a secure website.
Switch to a privacy focussed analytics platform
Google Analytics collects data on website users and their behaviour, which can raise privacy concerns for some visitors. Website owners who use Google Analytics have access to a range of data points, including IP addresses, browser types, device information, and user behaviour on the site.
While Google Analytics does provide some tools to help website owners protect the privacy of their visitors, such as data retention controls and the ability to enable IP address anonymisation, it’s important for website owners to be transparent about the data they collect and how they use it. Website owners should also take steps to ensure that any third-party tools they use, including Google Analytics, comply with relevant privacy laws and regulations.
Additionally, some users may choose to block Google Analytics tracking using ad-blocking software or browser extensions that prevent tracking cookies from being set. This can impact the accuracy of website analytics, but website owners should respect the privacy preferences of their visitors and provide alternative means for users to access the site and its content.
The following alternatives to Google Analytics are privacy focussed, meaning they don’t compromise the visitors privacy for the sake of data collection and reporting.
Image elements do not have [alt] attributes
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the alt attribute.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
Registers an unload listener
The unload event does not fire reliably and listening for it can prevent browser optimizations like the Back-Forward Cache. Use pagehide or visibilitychange events instead. Learn more about unload event listeners
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
Uses deprecated APIs
Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
| Insight | 2 warnings found | 2 warnings found |
Browser errors were logged to the console
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
Missing source maps for large first-party JavaScript
Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
Issues were logged in the Issues panel in Chrome Devtools
Issues logged to the Issues panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |