Retail Innovation Group
Insights
Google Lighthouse Performance
The Google Lighthouse performance score is a metric that measures the speed and performance of a website. It’s an overall score that ranges from 0 to 100 and is generated based on a number of different performance metrics, such as the time it takes for a website to load, the time it takes for a website to become interactive, the size of the resources used by the website, and other factors that impact the user experience.
A high performance score in Google Lighthouse indicates that a website is fast and responsive, which can lead to a better user experience and improved search engine rankings. On the other hand, a low performance score can indicate that a website is slow and unresponsive, and can negatively impact the user experience.
- Mobile Performance
- 98%
- Desktop Performance
- 100%
Core Web Vitals
Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. Core Web Vitals are made up of three specific page speed and user interaction measurements: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.
Pass or fail?
| Mobile | Fail |
|---|---|
| Desktop | Pass |
CWV Breakdown
| Vital | Mobile | Desktop | Target |
|---|---|---|---|
| Largest Contentful Paint | 2.3 s | 0.7 s | < 2.5 s |
| First Input Delay | 170 ms | 20 ms | < 100ms |
| Cumulative Layout Shift | 0 | 0.016 | 0.1 |
Opportunities
First Contentful Paint
First Contentful Paint (FCP) is a performance metric that measures the time it takes for the first piece of content to be rendered on the screen when a user navigates to a web page. This content can be any visual element on the page, such as text, images, or a background color.
FCP is important because it directly affects the perceived speed of a website, and can impact user engagement and conversion rates. A faster FCP can lead to a better user experience and improved performance.
Here are a few ways you can optimise your FCP:
- Optimise images: Large, unoptimised images can slow down a page’s FCP. You can optimise images by compressing them, reducing their dimensions, and choosing the right format for each image.
- Minimise HTTP requests: Each resource requested by a web page, such as images, scripts, and stylesheets, requires a separate HTTP request. Minimising the number of HTTP requests can help to reduce the time it takes for a page to render.
- Prioritize critical content: Prioritizing critical content, such as above-the-fold content, can help to ensure that users see something on the screen quickly, even if the rest of the page is still loading.
- Reduce server response time: A slow server response time can significantly impact FCP. Optimizing server-side code and server settings can help to reduce response times and improve FCP.
- Use a performance monitoring tool: There are many tools available that can help you monitor your website’s performance, including FCP. These tools can help you identify performance issues and track your progress as you implement optimizations.
| Mobile | Desktop | |
|---|---|---|
| Score | 98% | 99% |
| Timing | 1.3 s | 0.6 s |
Largest Contentful Paint
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
| Mobile | Desktop | |
|---|---|---|
| Score | 93% | 99% |
| Timing | 2.3 s | 0.7 s |
Speed Index
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric.
| Mobile | Desktop | |
|---|---|---|
| Score | 100% | 99% |
| Timing | 1.4 s | 0.9 s |
Time to Interactive
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.
| Mobile | Desktop | |
|---|---|---|
| Score | 99% | 100% |
| Timing | 2.3 s | 0.6 s |
Max Potential First Input Delay
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.
| Mobile | Desktop | |
|---|---|---|
| Score | 78% | 100% |
| Timing | 170 ms | 20 ms |
First Meaningful Paint
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric.
| Mobile | Desktop | |
|---|---|---|
| Score | 100% | 99% |
| Timing | 1.3 s | 0.6 s |
Properly size images
Serve images that are appropriately-sized to save cellular data and improve load time. Learn how to size images.
| Mobile | Desktop | |
|---|---|---|
| Score | 56% | 89% |
| Insight | Potential savings of 143 KiB | Potential savings of 156 KiB |
Reduce unused CSS
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.
| Mobile | Desktop | |
|---|---|---|
| Score | 78% | 100% |
| Insight | Potential savings of 11 KiB |
Efficiently encode images
Optimized images load faster and consume less cellular data. Learn how to efficiently encode images.
| Mobile | Desktop | |
|---|---|---|
| Score | 90% | 100% |
| Insight | Potential savings of 29 KiB | Potential savings of 29 KiB |
Serve images in next-gen formats
Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. Learn more about modern image formats.
| Mobile | Desktop | |
|---|---|---|
| Score | 46% | 89% |
| Insight | Potential savings of 226 KiB | Potential savings of 198 KiB |
Avoid serving legacy JavaScript to modern browsers
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. Learn how to use modern JavaScript
| Mobile | Desktop | |
|---|---|---|
| Score | 100% | 99% |
| Insight | Potential savings of 11 KiB | Potential savings of 11 KiB |
Minimizes main-thread work
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work
| Mobile | Desktop | |
|---|---|---|
| Score | 98% | 100% |
| Timing | 1.3 s | 0.2 s |
Insights
Carbon footprint
The carbon footprint of a website can be calculated by estimating the amount of energy consumed by the data center hosting the website, as well as the energy consumed by users accessing the site. Factors that can influence a website’s carbon footprint include the size of the site, the amount of traffic it receives, and the technology and hosting infrastructure used to host the site.
| Mobile | Desktop | |
|---|---|---|
| Grade | A | A |
| Green Hosting | Yes | Yes |
| Cleaner than | 87% | 88% |
| CO2 per page load | 0.13g | 0.12g |
| CO2 wasted per page load | ~0.1g | ~0g |
| Transfer size | 570.47KB | 556.86KB |
| Transfer size percentile | 14% | 11% |
| Size wasted | 248.46 KB | 209.54 KB |
Sustainable hosting
By hosting this site on a server powered by renewable energy, this page generated ~0.12grams of CO2 instead of ~0.14grams of CO2.
Sustainable web hosting refers to hosting services that are designed to minimise their impact on the environment and to promote sustainability. This can include using renewable energy sources, reducing waste and emissions, and implementing best practices for energy efficiency.
Sustainable web hosting providers aim to reduce their carbon footprint by using energy-efficient server hardware, data centres, and networking equipment, as well as implementing environmentally friendly policies and practices. For example, some providers may use renewable energy sources, such as wind or solar power, to power their data centres, or they may use high-efficiency cooling systems to reduce energy consumption.
Insights
Google Lighthouse Accessibility
The accessibility score in Google Lighthouse is a metric that measures how well a website is designed for users with disabilities. The score ranges from 0 to 100, with higher scores indicating better accessibility.
Google Lighthouse evaluates a website’s accessibility based on a number of different factors, such as the presence of alternative text for images, the use of semantic HTML, the ability to navigate the page using only a keyboard, and the use of appropriate color contrasts.
A high accessibility score in Google Lighthouse indicates that a website is well-designed for users with disabilities and provides an inclusive user experience. On the other hand, a low accessibility score can indicate that a website has barriers that make it difficult or impossible for some users to access and use the content.
In automated testing, this page scored 80% for accessibility on desktop. Keep in mind that automated accessibility testing is not perfect and that manual tests, use case testing, or usability testing should be completed as well.
- Mobile Accessibility
- 100%
- Desktop Accessibility
- 100%
Insights
Google Lighthouse Best Practices
Google Lighthouse evaluates a website’s best practices based on a number of different factors, such as the use of HTTPS encryption, the use of efficient caching policies, the implementation of modern web technologies, and the avoidance of deprecated technologies.
A high best practices score in Google Lighthouse indicates that a website is well-designed and follows best practices for web development, which can lead to better performance, security, and accessibility. On the other hand, a low best practices score can indicate that a website has room for improvement in terms of following best practices.
- Mobile Best Practices
- 100%
- Desktop Best Practices
- 100%
Google Lighthouse SEO
Google Lighthouse evaluates a website’s SEO based on a number of different factors, such as the presence of title and description tags, the use of header tags, the presence of structured data, the use of image alt tags, and the use of crawlable links.
A high SEO score in Google Lighthouse indicates that a website is well-optimized for search engines, which can help to improve its visibility in search results and increase its organic traffic. On the other hand, a low SEO score can indicate that a website has room for improvement in terms of its optimization for search engines.
While a high SEO score can help to improve a website’s visibility in search results, it’s not a guarantee of higher rankings, as search engine algorithms take many other factors into account when determining the ranking of a website.
- Mobile SEO
- 100%
- Desktop SEO
- 100%
Google Lighthouse PWA
The Progressive Web App (PWA) score in Google Lighthouse is a metric that measures the quality of a website as a progressive web app. The score ranges from 0 to 100, with higher scores indicating better performance and functionality as a PWA.
A progressive web app is a type of web application that combines the best features of both web and native apps, providing users with a fast, reliable, and engaging experience on any device.
Google Lighthouse evaluates a website’s PWA performance based on several key factors, such as the availability of a service worker, the presence of a web app manifest, the ability to install the app on the home screen, and the performance of the app under poor network conditions.
- Mobile PWA
- 100%
- Desktop PWA
- 100%
Cost to load
| Price per GB (USD) | $3.12 |
|---|---|
| Price per GB (Local) | 3.12 USD |
| Price to load PPV (USD) | $0.002 |
| Price to load PPV (Local) | 0.002 USD |
2022 Mobile data pricing sourced from cable.co.uk
Opportunities
Security headers to set1/6
HTTP security headers are special HTTP headers that can be added to a website’s response to help improve its security. They are important because they can help to protect a website and its users from various security threats, such as cross-site scripting (XSS) attacks, cross-site request forgery (CSRF) attacks, and other types of malicious activity.
It’s important to note, however, that implementing HTTP security headers is just one aspect of a comprehensive security strategy, and that other measures, such as regular software updates, secure coding practices, and regular security audits, are also important for maintaining a secure website.
View details
It's important to note, however, that implementing HTTP security headers is just one aspect of a comprehensive security strategy, and that other measures, such as regular software updates, secure coding practices, and regular security audits, are also important for maintaining a secure website.
| Home | Accessibility 100% | Lighthouse Performance Score 100% | Transfer size 557KB | CO2 emitted per page view 0.12g | Grade A |
|---|---|---|---|---|---|
| About Us / | Accessibility 100% | Lighthouse Performance Score 100% | Transfer size 165KB | CO2 emitted per page view 0.05g | Grade A+ |
| Agencies / | Accessibility 100% | Lighthouse Performance Score 100% | Transfer size 181KB | CO2 emitted per page view 0.05g | Grade A+ |
| Capabilities / | Accessibility 100% | Lighthouse Performance Score 100% | Transfer size 196KB | CO2 emitted per page view 0.06g | Grade A+ |
| Careers / | Accessibility 100% | Lighthouse Performance Score 100% | Transfer size 156KB | CO2 emitted per page view 0.05g | Grade A+ |
| Contact / | Accessibility 100% | Lighthouse Performance Score 98% | Transfer size 342KB | CO2 emitted per page view 0.1g | Grade A |
| Ecommerce Trends To Look Out For In 2022 / | Accessibility 100% | Lighthouse Performance Score 100% | Transfer size 136KB | CO2 emitted per page view 0.04g | Grade A+ |
| Gender Pay Report / | Accessibility 90% | Lighthouse Performance Score 100% | Transfer size 163KB | CO2 emitted per page view 0.05g | Grade A+ |
| How An Omnichannel Retail Strategy Can Boost Roi / | Accessibility 100% | Lighthouse Performance Score 100% | Transfer size 152KB | CO2 emitted per page view 0.05g | Grade A+ |
| News / | Accessibility 100% | Lighthouse Performance Score 100% | Transfer size 168KB | CO2 emitted per page view 0.05g | Grade A+ |
| Rmg Situ Live Partnership / | Accessibility 100% | Lighthouse Performance Score 100% | Transfer size 2MB | CO2 emitted per page view 0.51g | Grade D |
| What Makes A Great Online Shopping Experience / | Accessibility 100% | Lighthouse Performance Score 100% | Transfer size 328KB | CO2 emitted per page view 0.1g | Grade A |