Services / Marketing /
Insights
Summary
- Pages monitored
- 24
- Average mobile transfer size
- 906 KB
- Average desktop transfer size
- 1 MB
Resource Summary
| Type | |||
|---|---|---|---|
| document | 23 | 265.95 KB | 2% |
| stylesheet | 19 | 39.55 KB | 0% |
| font | 2 | 15.17 KB | 0% |
| image | 125 | 2.72 MB | 22% |
| script | 10 | 223.23 KB | 2% |
| fetch | 14 | 5.48 KB | 0% |
| media | 20 | 9.06 MB | 74% |
| ping | 8 | 0.00 B | 0% |
Google Lighthouse average scores
| Category | Mobile | Desktop |
|---|---|---|
| Performance | 85% | 93% |
| Accessibility | 99% | 98% |
| SEO | 61% | 62% |
| Best Practices | 99% | 99% |
| PWA | ? | 100% |
Emissions
| Form Factor | Average CO2 | Average rating |
|---|---|---|
| Mobile | 0.2g | B |
| Desktop | 0.26g | B |
Insights
Google Lighthouse Performance
The Google Lighthouse performance score is a metric that measures the speed and performance of a website. It’s an overall score that ranges from 0 to 100 and is generated based on a number of different performance metrics, such as the time it takes for a website to load, the time it takes for a website to become interactive, the size of the resources used by the website, and other factors that impact the user experience.
A high performance score in Google Lighthouse indicates that a website is fast and responsive, which can lead to a better user experience and improved search engine rankings. On the other hand, a low performance score can indicate that a website is slow and unresponsive, and can negatively impact the user experience.
- Mobile Performance
- 89%
- Desktop Performance
- 90%
Core Web Vitals
Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. Core Web Vitals are made up of three specific page speed and user interaction measurements: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.
Pass or fail?
| Mobile | Fail |
|---|---|
| Desktop | Pass |
CWV Breakdown
| Vital | Mobile | Desktop | Target |
|---|---|---|---|
| Largest Contentful Paint | 1.7 s | 0.7 s | < 2.5 s |
| First Input Delay | 190 ms | 60 ms | < 100ms |
| Cumulative Layout Shift | 0 | 0 | 0.1 |
Tracking scripts
All the tracking scripts on the site generated ~171 KB of data
A tracking script is a code snippet designed to track the flow of visitors who visit a website. Media, advertising, and analytics organisations will provide a script to add to your website that sends data directly to their servers. This data can then be used to measure goals and conversions, analyse user behaviour, and influence advertising campaigns.
Consider how much of this data you actually need and use? How often do you review the analytics data, and does this inform genuine change? Are you actively running social media campaigns? Consider pausing or removing tracking scripts that aren’t being actively used.
View details
| googletagmanager.com | 2 | 170 KB |
| google-analytics.com | 1 | 401 B |
Opportunities
Remove autoplaying or preloaded media files1 video388.5 KB0.09g CO2
By removing 1 autoplaying or preloaded videos, roughly 388.5 KB could be removed from the page load.
This would reduce the page transfer size by 40% and reduce the pages emissions from 0.22 grams of CO2 to 0.13 grams of CO2.
Autoplaying videos can have a negative impact on the user experience for several reasons:
- Increased data usage: Autoplaying videos can consume a lot of data, especially if they are set to play in high definition. This can be a problem for users with limited data plans or slow connections, who may experience slow or interrupted playback.
- Annoyance factor: Autoplaying videos can be annoying for users, especially if they are accompanied by sound. This can lead to a negative perception of the website and decreased engagement.
- Reduced accessibility: Autoplaying videos can be a problem for users with accessibility needs, such as users who are blind or have hearing difficulties.
- Increased page load time: Autoplaying videos can increase the overall page load time, leading to a slower user experience.
- Decreased battery life: Autoplaying videos can consume a lot of battery power, especially on mobile devices, leading to reduced battery life.
In order to minimise the impact of autoplaying videos on the user experience, it is recommended to use them sparingly and only when necessary. It is also important to provide users with the option to turn off autoplaying videos and to allow them to control the playback of videos on the page. Additionally, videos should be optimised for performance and should be accompanied by captions or transcripts to improve accessibility.
View details
| 3.webm | 389 KB | 40% |
First Contentful Paint
First Contentful Paint (FCP) is a performance metric that measures the time it takes for the first piece of content to be rendered on the screen when a user navigates to a web page. This content can be any visual element on the page, such as text, images, or a background color.
FCP is important because it directly affects the perceived speed of a website, and can impact user engagement and conversion rates. A faster FCP can lead to a better user experience and improved performance.
Here are a few ways you can optimise your FCP:
- Optimise images: Large, unoptimised images can slow down a page’s FCP. You can optimise images by compressing them, reducing their dimensions, and choosing the right format for each image.
- Minimise HTTP requests: Each resource requested by a web page, such as images, scripts, and stylesheets, requires a separate HTTP request. Minimising the number of HTTP requests can help to reduce the time it takes for a page to render.
- Prioritize critical content: Prioritizing critical content, such as above-the-fold content, can help to ensure that users see something on the screen quickly, even if the rest of the page is still loading.
- Reduce server response time: A slow server response time can significantly impact FCP. Optimizing server-side code and server settings can help to reduce response times and improve FCP.
- Use a performance monitoring tool: There are many tools available that can help you monitor your website’s performance, including FCP. These tools can help you identify performance issues and track your progress as you implement optimizations.
| Mobile | Desktop | |
|---|---|---|
| Score | 99% | 100% |
| Timing | 1.1 s | 0.4 s |
Largest Contentful Paint
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
| Mobile | Desktop | |
|---|---|---|
| Score | 99% | 99% |
| Timing | 1.7 s | 0.7 s |
Total Blocking Time
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric.
| Mobile | Desktop | |
|---|---|---|
| Score | 97% | 100% |
| Timing | 120 ms | 10 ms |
Speed Index
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric.
| Mobile | Desktop | |
|---|---|---|
| Score | 1% | 1% |
| Timing | 14.8 s | 5.9 s |
Time to Interactive
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.
| Mobile | Desktop | |
|---|---|---|
| Score | 91% | 100% |
| Timing | 3.7 s | 0.9 s |
Max Potential First Input Delay
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.
| Mobile | Desktop | |
|---|---|---|
| Score | 69% | 100% |
| Timing | 190 ms | 60 ms |
Insights
Carbon footprint
The carbon footprint of a website can be calculated by estimating the amount of energy consumed by the data center hosting the website, as well as the energy consumed by users accessing the site. Factors that can influence a website’s carbon footprint include the size of the site, the amount of traffic it receives, and the technology and hosting infrastructure used to host the site.
| Mobile | Desktop | |
|---|---|---|
| Rating | A | B |
| Green Hosting | Yes | Yes |
| Dirtier than | 16% | 23% |
| CO2 per page load | 0.16g | 0.22g |
| CO2 wasted per page load | ~0g | ~0.1g |
| Transfer size | 717.02KB | 969.90KB |
| Transfer size percentile | 18% | 21% |
| Size wasted | 40.85 KB | 429.40 KB |
Sustainable hosting
By hosting this site on a server powered by renewable energy, this page generated ~0.22grams of CO2 instead of ~0.25grams of CO2.
Sustainable web hosting refers to hosting services that are designed to minimise their impact on the environment and to promote sustainability. This can include using renewable energy sources, reducing waste and emissions, and implementing best practices for energy efficiency.
Sustainable web hosting providers aim to reduce their carbon footprint by using energy-efficient server hardware, data centres, and networking equipment, as well as implementing environmentally friendly policies and practices. For example, some providers may use renewable energy sources, such as wind or solar power, to power their data centres, or they may use high-efficiency cooling systems to reduce energy consumption.
Tracking scripts
All the tracking scripts on the site generated ~171 KB of data
A tracking script is a code snippet designed to track the flow of visitors who visit a website. Media, advertising, and analytics organisations will provide a script to add to your website that sends data directly to their servers. This data can then be used to measure goals and conversions, analyse user behaviour, and influence advertising campaigns.
Consider how much of this data you actually need and use? How often do you review the analytics data, and does this inform genuine change? Are you actively running social media campaigns? Consider pausing or removing tracking scripts that aren’t being actively used.
View details
| googletagmanager.com | 2 | 170 KB |
| google-analytics.com | 1 | 401 B |
Opportunities
Remove autoplaying or preloaded media files1 video388.5 KB0.09g CO2
By removing 1 autoplaying or preloaded videos, roughly 388.5 KB could be removed from the page load.
This would reduce the page transfer size by 40% and reduce the pages emissions from 0.22 grams of CO2 to 0.13 grams of CO2.
Autoplaying videos can have a negative impact on the user experience for several reasons:
- Increased data usage: Autoplaying videos can consume a lot of data, especially if they are set to play in high definition. This can be a problem for users with limited data plans or slow connections, who may experience slow or interrupted playback.
- Annoyance factor: Autoplaying videos can be annoying for users, especially if they are accompanied by sound. This can lead to a negative perception of the website and decreased engagement.
- Reduced accessibility: Autoplaying videos can be a problem for users with accessibility needs, such as users who are blind or have hearing difficulties.
- Increased page load time: Autoplaying videos can increase the overall page load time, leading to a slower user experience.
- Decreased battery life: Autoplaying videos can consume a lot of battery power, especially on mobile devices, leading to reduced battery life.
In order to minimise the impact of autoplaying videos on the user experience, it is recommended to use them sparingly and only when necessary. It is also important to provide users with the option to turn off autoplaying videos and to allow them to control the playback of videos on the page. Additionally, videos should be optimised for performance and should be accompanied by captions or transcripts to improve accessibility.
View details
| 3.webm | 389 KB | 40% |
Insights
Google Lighthouse Accessibility
The accessibility score in Google Lighthouse is a metric that measures how well a website is designed for users with disabilities. The score ranges from 0 to 100, with higher scores indicating better accessibility.
Google Lighthouse evaluates a website’s accessibility based on a number of different factors, such as the presence of alternative text for images, the use of semantic HTML, the ability to navigate the page using only a keyboard, and the use of appropriate color contrasts.
A high accessibility score in Google Lighthouse indicates that a website is well-designed for users with disabilities and provides an inclusive user experience. On the other hand, a low accessibility score can indicate that a website has barriers that make it difficult or impossible for some users to access and use the content.
In automated testing, this page scored 80% for accessibility on desktop. Keep in mind that automated accessibility testing is not perfect and that manual tests, use case testing, or usability testing should be completed as well.
- Mobile Accessibility
- 99%
- Desktop Accessibility
- 96%
Opportunities
Values assigned to role="" are not valid ARIA roles.
ARIA roles enable assistive technologies to know the role of each element on the web page. If the role values are misspelled, not existing ARIA role values, or abstract roles, then the purpose of the element will not be communicated to users of assistive technologies. Learn more about ARIA roles.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
Touch targets do not have sufficient size or spacing.
Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.
| Mobile | Desktop | |
|---|---|---|
| Grade | Pass | Fail |
Insights
Google Lighthouse Best Practices
Google Lighthouse evaluates a website’s best practices based on a number of different factors, such as the use of HTTPS encryption, the use of efficient caching policies, the implementation of modern web technologies, and the avoidance of deprecated technologies.
A high best practices score in Google Lighthouse indicates that a website is well-designed and follows best practices for web development, which can lead to better performance, security, and accessibility. On the other hand, a low best practices score can indicate that a website has room for improvement in terms of following best practices.
- Mobile Best Practices
- 100%
- Desktop Best Practices
- 100%
Google Lighthouse SEO
Google Lighthouse evaluates a website’s SEO based on a number of different factors, such as the presence of title and description tags, the use of header tags, the presence of structured data, the use of image alt tags, and the use of crawlable links.
A high SEO score in Google Lighthouse indicates that a website is well-optimized for search engines, which can help to improve its visibility in search results and increase its organic traffic. On the other hand, a low SEO score can indicate that a website has room for improvement in terms of its optimization for search engines.
While a high SEO score can help to improve a website’s visibility in search results, it’s not a guarantee of higher rankings, as search engine algorithms take many other factors into account when determining the ranking of a website.
- Mobile SEO
- 66%
- Desktop SEO
- 66%
Tracking scripts
All the tracking scripts on the site generated ~171 KB of data
A tracking script is a code snippet designed to track the flow of visitors who visit a website. Media, advertising, and analytics organisations will provide a script to add to your website that sends data directly to their servers. This data can then be used to measure goals and conversions, analyse user behaviour, and influence advertising campaigns.
Consider how much of this data you actually need and use? How often do you review the analytics data, and does this inform genuine change? Are you actively running social media campaigns? Consider pausing or removing tracking scripts that aren’t being actively used.
View details
| googletagmanager.com | 2 | 170 KB |
| google-analytics.com | 1 | 401 B |
Cost to load
| Price per GB (USD) | $3.12 |
|---|---|
| Price per GB (Local) | 3.12 USD |
| Price to load PPV (USD) | $0.002 |
| Price to load PPV (Local) | 0.002 USD |
2022 Mobile data pricing sourced from cable.co.uk
Opportunities
Security headers to set4/6
HTTP security headers are special HTTP headers that can be added to a website’s response to help improve its security. They are important because they can help to protect a website and its users from various security threats, such as cross-site scripting (XSS) attacks, cross-site request forgery (CSRF) attacks, and other types of malicious activity.
It’s important to note, however, that implementing HTTP security headers is just one aspect of a comprehensive security strategy, and that other measures, such as regular software updates, secure coding practices, and regular security audits, are also important for maintaining a secure website.
View details
It's important to note, however, that implementing HTTP security headers is just one aspect of a comprehensive security strategy, and that other measures, such as regular software updates, secure coding practices, and regular security audits, are also important for maintaining a secure website.
Page is blocked from indexing
Search engines are unable to include your pages in search results if they don't have permission to crawl them. Learn more about crawler directives.
| Mobile | Desktop | |
|---|---|---|
| Grade | Fail | Fail |
| Home | Accessibility 96% | Lighthouse Performance Score 90% | Transfer size 1MB | CO2 emitted per page view 0.27g | Rating B |
|---|---|---|---|---|---|
| About / | Accessibility 99% | Lighthouse Performance Score 96% | Transfer size 765KB | CO2 emitted per page view 0.17g | Rating A |
| About / Fan Z / | Accessibility 99% | Lighthouse Performance Score 99% | Transfer size 2MB | CO2 emitted per page view 0.4g | Rating C |
| About / Nyc Broadcast Studio / | Accessibility 96% | Lighthouse Performance Score 96% | Transfer size 3MB | CO2 emitted per page view 0.6g | Rating D |
| Get In Touch / | Accessibility 100% | Lighthouse Performance Score 95% | Transfer size 298KB | CO2 emitted per page view 0.07g | Rating A+ |
| Insights / | Accessibility 100% | Lighthouse Performance Score 98% | Transfer size 412KB | CO2 emitted per page view 0.09g | Rating A+ |
| Insights / Author / Paul Os / | Accessibility 100% | Lighthouse Performance Score 94% | Transfer size 408KB | CO2 emitted per page view 0.09g | Rating A+ |
| Insights / Gaming Is Not Esports / | Accessibility 100% | Lighthouse Performance Score 90% | Transfer size 385KB | CO2 emitted per page view 0.09g | Rating A+ |
| Insights / Top 5 Trends For Social Engagement For Esports And Sports Leagues 2024 / | Accessibility 100% | Lighthouse Performance Score 90% | Transfer size 359KB | CO2 emitted per page view 0.08g | Rating A+ |
| Insights / Top Trends For Experiential Activations In 2024 / | Accessibility 100% | Lighthouse Performance Score 90% | Transfer size 381KB | CO2 emitted per page view 0.09g | Rating A+ |
| Jobs / | Accessibility 100% | Lighthouse Performance Score 96% | Transfer size 290KB | CO2 emitted per page view 0.06g | Rating A+ |
| Privacy Policy / | Accessibility 100% | Lighthouse Performance Score 96% | Transfer size 296KB | CO2 emitted per page view 0.07g | Rating A+ |
| Services / | Accessibility 96% | Lighthouse Performance Score 96% | Transfer size 1MB | CO2 emitted per page view 0.34g | Rating B |
| Services / Broadcast Streaming / | Accessibility 96% | Lighthouse Performance Score 89% | Transfer size 1MB | CO2 emitted per page view 0.23g | Rating B |
| Services / Broadcast Streaming / Twitch Production Agency / | Accessibility 96% | Lighthouse Performance Score 98% | Transfer size 969KB | CO2 emitted per page view 0.22g | Rating B |
| Services / Content / | Accessibility 99% | Lighthouse Performance Score 100% | Transfer size 208KB | CO2 emitted per page view 0.05g | Rating A+ |
| Services / Experiential / | Accessibility 96% | Lighthouse Performance Score 88% | Transfer size 1MB | CO2 emitted per page view 0.27g | Rating B |
| Services / Marketing / | Accessibility 96% | Lighthouse Performance Score 90% | Transfer size 970KB | CO2 emitted per page view 0.22g | Rating B |
| Services / Strategy / | Accessibility 99% | Lighthouse Performance Score 90% | Transfer size 941KB | CO2 emitted per page view 0.21g | Rating B |
| Work / | Accessibility 100% | Lighthouse Performance Score 86% | Transfer size 1MB | CO2 emitted per page view 0.33g | Rating B |
| Work / Call Of Duty Next / | Accessibility 93% | Lighthouse Performance Score 90% | Transfer size 2MB | CO2 emitted per page view 0.54g | Rating D |
| Work / Doordash This Is Gaming / | Accessibility 93% | Lighthouse Performance Score 91% | Transfer size 2MB | CO2 emitted per page view 0.54g | Rating D |
| Work / League Of Legends / | Accessibility 96% | Lighthouse Performance Score 99% | Transfer size 2MB | CO2 emitted per page view 0.54g | Rating D |
| Work / Twitch 2k24 Launch / | Accessibility 93% | Lighthouse Performance Score 90% | Transfer size 3MB | CO2 emitted per page view 0.66g | Rating E |