Insights

Google Lighthouse Performance

The Google Lighthouse performance score is a metric that measures the speed and performance of a website. It’s an overall score that ranges from 0 to 100 and is generated based on a number of different performance metrics, such as the time it takes for a website to load, the time it takes for a website to become interactive, the size of the resources used by the website, and other factors that impact the user experience.

A high performance score in Google Lighthouse indicates that a website is fast and responsive, which can lead to a better user experience and improved search engine rankings. On the other hand, a low performance score can indicate that a website is slow and unresponsive, and can negatively impact the user experience.

Mobile Performance
16%
Desktop Performance
57%

Core Web Vitals

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. Core Web Vitals are made up of three specific page speed and user interaction measurements: Largest Contentful PaintFirst Input Delay, and Cumulative Layout Shift.

VitalMobileDesktopTarget
Largest Contentful Paint9.6 s1.8 s< 2.5 s
First Input Delay1,620 ms510 ms< 100ms
Cumulative Layout Shift0.3660.294 0.1

Tracking scripts

All the tracking scripts on the site generated ~501 KB of data

A tracking script is a code snippet designed to track the flow of visitors who visit a website. Media, advertising, and analytics organisations will provide a script to add to your website that sends data directly to their servers. This data can then be used to measure goals and conversions, analyse user behaviour, and influence advertising campaigns.

Consider how much of this data you actually need and use? How often do you review the analytics data, and does this inform genuine change? Are you actively running social media campaigns? Consider pausing or removing tracking scripts that aren’t being actively used.

googletagmanager.com 4 197 KB
google-analytics.com 45 131 KB
googleads.g.doubleclick.net 53 103 KB
analytics.google.com 3 0 B
stats.g.doubleclick.net 3 1 KB
google.com 55 33 KB
js-agent.newrelic.com 11 35 KB
bam.nr-data.net 2 933 B

Opportunities

Replace icon font files

Font icons can have a negative impact on performance and emissions because they can increase the size of the page and the amount of data that needs to be downloaded. Some specific reasons why font icons can be bad for performance and emissions include:

  1. Increased file size: Font icons are typically included as part of a web font, which can be a large file that needs to be downloaded. This can increase the overall size of the page, leading to slower load times and higher emissions.
  2. Inefficient rendering: Web fonts are sometimes loaded and rendered inefficiently, which can result in slow performance and higher emissions.
  3. Unused icons: Font icons often include a large number of icons that may not be used on a particular page, increasing the file size and leading to inefficient use of resources.

While icon fonts are still widely used on the web, and they can be a useful tool for adding icons to a website. it is a dated practice when there are better options such as SVG icons, which can be more efficient and have a lower impact on performance and emissions.

FontSize
icomoon.woff15 KB

Subset large font files

Fonts should be subsetted to reduce the file size, improve performance, and reduce emissions. Subsetting a font involves removing any characters that are not needed for a particular use case, resulting in a smaller file size and faster page load times. Some specific reasons why fonts should be subsetted include:

  1. Reduced file size: Subsetting a font removes any unused characters, which can result in a smaller file size. This can help to reduce the amount of data that needs to be downloaded, leading to faster page load times and lower emissions.
  2. Improved performance: Fonts that are subsetted are faster to load and render than fonts that are not subsetted. This can help to improve the overall performance of a website, leading to a better user experience.

Overall, subsetting fonts is a good practice for anyone looking to optimize the performance and reduce the emissions of a website of a website.

OpenSans-Italic-webfont.woff ~23 KB ~6 KB
OpenSans-Regular-webfont.woff ~23 KB ~5 KB
OpenSans-Bold-webfont.woff ~23 KB ~5 KB

Remove third party font files

Font files should be loaded from the same hosting as the website because

  1. Increased loading time: Third-party sub-resources, such as scripts, fonts, or images, need to be downloaded from a separate server before they can be displayed on the website. This can increase the overall loading time of the page, leading to a slower user experience.
  2. Dependence on external servers: The loading of third-party subresources is dependent on the availability and performance of the external servers that host them. If these servers are slow or unavailable, it can result in slow page loading times or even errors.
  3. Increased risk of security threats: Third-party subresources can introduce security risks to a website, as they can contain malicious code or be used to track user activity.
HostFont
static.kogan.comicomoon.woff
static.kogan.comOpenSans-Regular-webfont.woff
static.kogan.comOpenSans-Bold-webfont.woff
static.kogan.comOpenSans-Italic-webfont.woff

First Contentful Paint

First Contentful Paint (FCP) is a performance metric that measures the time it takes for the first piece of content to be rendered on the screen when a user navigates to a web page. This content can be any visual element on the page, such as text, images, or a background color.

FCP is important because it directly affects the perceived speed of a website, and can impact user engagement and conversion rates. A faster FCP can lead to a better user experience and improved performance.

Here are a few ways you can optimise your FCP:

  1. Optimise images: Large, unoptimised images can slow down a page’s FCP. You can optimise images by compressing them, reducing their dimensions, and choosing the right format for each image.
  2. Minimise HTTP requests: Each resource requested by a web page, such as images, scripts, and stylesheets, requires a separate HTTP request. Minimising the number of HTTP requests can help to reduce the time it takes for a page to render.
  3. Prioritize critical content: Prioritizing critical content, such as above-the-fold content, can help to ensure that users see something on the screen quickly, even if the rest of the page is still loading.
  4. Reduce server response time: A slow server response time can significantly impact FCP. Optimizing server-side code and server settings can help to reduce response times and improve FCP.
  5. Use a performance monitoring tool: There are many tools available that can help you monitor your website’s performance, including FCP. These tools can help you identify performance issues and track your progress as you implement optimizations.
MobileDesktop
Score38%91%
Timing3.4 s0.9 s

Largest Contentful Paint

MobileDesktop
Score0%71%
Timing9.6 s1.8 s

Total Blocking Time

MobileDesktop
Score4%38%
Timing2,500 ms420 ms

Cumulative Layout Shift

MobileDesktop
Score29%41%
Timing0.3660.294

Speed Index

MobileDesktop
Score38%81%
Timing6.5 s1.5 s

Time to Interactive

MobileDesktop
Score5%64%
Timing16.9 s3.8 s

Max Potential First Input Delay

MobileDesktop
Score0%8%
Timing1,620 ms510 ms

First Meaningful Paint

MobileDesktop
Score60%89%
Timing3.6 s1.0 s

Eliminate render-blocking resources

MobileDesktop
Score39%64%
InsightPotential savings of 1,680 msPotential savings of 500 ms

Properly size images

MobileDesktop
Score88%100%
InsightPotential savings of 9 KiBPotential savings of 148 KiB

Defer offscreen images

MobileDesktop
Score32%100%
InsightPotential savings of 313 KiBPotential savings of 141 KiB

Minify JavaScript

MobileDesktop
Score88%100%
InsightPotential savings of 6 KiBPotential savings of 6 KiB

Reduce unused CSS

MobileDesktop
Score75%93%
InsightPotential savings of 44 KiBPotential savings of 42 KiB

Reduce unused JavaScript

MobileDesktop
Score29%83%
InsightPotential savings of 315 KiBPotential savings of 314 KiB

Avoid serving legacy JavaScript to modern browsers

MobileDesktop
Score88%100%
InsightPotential savings of 21 KiBPotential savings of 21 KiB

Avoids enormous network payloads

MobileDesktop
Score96%90%
InsightTotal size was 2,311 KiBTotal size was 2,641 KiB

Serve static assets with an efficient cache policy

MobileDesktop
Score21%19%
Insight104 resources found117 resources found

Avoid an excessive DOM size

MobileDesktop
Score36%31%
Insight1,617 elements1,717 elements

Reduce JavaScript execution time

MobileDesktop
Score15%68%
Timing7.9 s2.4 s

Minimize main-thread work

MobileDesktop
Score2%56%
Timing11.2 s3.7 s

Ensure text remains visible during webfont load

MobileDesktop
GradeFailFail

Minimize third-party usage

MobileDesktop
GradeFailPass
InsightThird-party code blocked the main thread for 1,060 msThird-party code blocked the main thread for 160 ms

Does not use passive listeners to improve scrolling performance

MobileDesktop
GradeFailFail

Image elements do not have explicit width and height

MobileDesktop
GradeFailFail