Insights

Google Lighthouse Performance

The Google Lighthouse performance score is a metric that measures the speed and performance of a website. It’s an overall score that ranges from 0 to 100 and is generated based on a number of different performance metrics, such as the time it takes for a website to load, the time it takes for a website to become interactive, the size of the resources used by the website, and other factors that impact the user experience.

A high performance score in Google Lighthouse indicates that a website is fast and responsive, which can lead to a better user experience and improved search engine rankings. On the other hand, a low performance score can indicate that a website is slow and unresponsive, and can negatively impact the user experience.

Mobile Performance
51%
Desktop Performance
55%

Core Web Vitals

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. Core Web Vitals are made up of three specific page speed and user interaction measurements: Largest Contentful PaintFirst Input Delay, and Cumulative Layout Shift.

Pass or fail?

MobileFail
DesktopFail

CWV Breakdown

VitalMobileDesktopTarget
Largest Contentful Paint2.9 s1.3 s< 2.5 s
First Input Delay1,670 ms440 ms< 100ms
Cumulative Layout Shift0.0040 0.1

Tracking scripts

All the tracking scripts on the site generated ~1 MB of data

A tracking script is a code snippet designed to track the flow of visitors who visit a website. Media, advertising, and analytics organisations will provide a script to add to your website that sends data directly to their servers. This data can then be used to measure goals and conversions, analyse user behaviour, and influence advertising campaigns.

Consider how much of this data you actually need and use? How often do you review the analytics data, and does this inform genuine change? Are you actively running social media campaigns? Consider pausing or removing tracking scripts that aren’t being actively used.

View details
googleadservices.com 1 19 KB
s.go-mpulse.net 1 51 KB
c.go-mpulse.net 1 2 KB
googletagmanager.com 3 218 KB
google-analytics.com 5 43 KB
stats.g.doubleclick.net 3 1 KB
google.com 3 2 KB
securepubads.g.doubleclick.net 37 362 KB
c.amazon-adsystem.com 3 66 KB
prebid.adnxs.com 1 500 B
ib.adnxs.com 33 23 KB
rtb.openx.net 10 4 KB
htlb.casalemedia.com 8 6 KB
tlx.3lift.com 6 4 KB
ad.360yield.com 18 9 KB
hbopenbid.pubmatic.com 8 2 KB
match.adsrvr.org 19 16 KB
config.aps.amazon-adsystem.com 1 871 B
aax.amazon-adsystem.com 8 5 KB
oajs.openx.net 2 1,008 B
googleads.g.doubleclick.net 3 40 KB
s.amazon-adsystem.com 25 18 KB
google-bidout-d.openx.net 1 923 B
cm.g.doubleclick.net 32 22 KB
us-u.openx.net 26 14 KB
jp-u.openx.net 4 2 KB
analytics.google.com 1 0 B
secure.adnxs.com 9 7 KB
image6.pubmatic.com 22 50 KB
pixel.tapad.com 7 8 KB
sync.mathtag.com 2 1 KB
ads.pubmatic.com 13 156 KB
acdn.adnxs.com 1 17 KB
mailonline-uk-d.openx.net 1 929 B
eb2.3lift.com 11 7 KB
x.bidswitch.net 29 14 KB
aud.pubmatic.com 1 162 B
ssum-sec.casalemedia.com 4 5 KB
px.ads.linkedin.com 2 1 KB
c.bing.com 2 2 KB
dis.criteo.com 10 6 KB
csync.loopme.me 6 3 KB
sync.1rx.io 2 2 KB
cs.media.net 1 693 B
s.ad.smaato.net 1 657 B
pippio.com 5 4 KB
dsum-sec.casalemedia.com 12 12 KB
ads.stickyadstv.com 1 609 B
ssc-cms.33across.com 15 11 KB
rtb.gumgum.com 1 2 KB
ms-cookie-sync.presage.io 8 5 KB
u.openx.net 6 3 KB
sync.inmobi.com 1 925 B
id5-sync.com 1 961 B
ups.analytics.yahoo.com 5 3 KB
i.w55c.net 1 688 B
sync-tm.everesttech.net 8 5 KB
sync-amz.ads.yieldmo.com 1 1 KB
cms.quantserve.com 11 6 KB
dsp-ap.eskimi.com 1 681 B
sync.smartadserver.com 2 828 B
a.tribalfusion.com 6 5 KB
sync.outbrain.com 4 2 KB
image2.pubmatic.com 51 33 KB
sync.crwdcntrl.net 4 3 KB
bttrack.com 1 463 B
inv-nets.admixer.net 2 1 KB
ads.betweendigital.com 2 2 KB
c1.adform.net 8 8 KB
pubads.g.doubleclick.net 4 11 KB
image8.pubmatic.com 7 9 KB
um.simpli.fi 6 4 KB
aax-eu.amazon-adsystem.com 1 855 B
sync.targeting.unrulymedia.com 3 2 KB
eu-u.openx.net 1 385 B
pixel.rubiconproject.com 8 5 KB
simage2.pubmatic.com 98 55 KB
image4.pubmatic.com 3 1 KB
s.tribalfusion.com 1 907 B
pm.w55c.net 10 8 KB
sync.ipredictive.com 4 2 KB
stags.bluekai.com 3 2 KB
usersync.gumgum.com 1 368 B
t.pubmatic.com 1 309 B
cm.rtbsystem.com 1 2 KB
simage4.pubmatic.com 12 4 KB
p.rfihub.com 8 7 KB
beacon.lynx.cognitivlabs.com 5 2 KB
px.owneriq.net 6 5 KB
ads.playground.xyz 5 4 KB
ipac.ctnsnet.com 3 2 KB
matching.truffle.bid 3 465 B
match.adsby.bidtheatre.com 3 2 KB
mweb.ck.inmobi.com 1 559 B
cs.lkqd.net 1 799 B
googleads4.g.doubleclick.net 2 2 KB

Opportunities

Remove autoplaying or preloaded media files2 videos4.9 MB1.12g CO2

By removing 2 autoplaying or preloaded videos, roughly 4.9 MB could be removed from the page load.

This would reduce the page transfer size by 38% and reduce the pages emissions from 2.92 grams of CO2 to 1.8 grams of CO2.

Autoplaying videos can have a negative impact on the user experience for several reasons:

  1. Increased data usage: Autoplaying videos can consume a lot of data, especially if they are set to play in high definition. This can be a problem for users with limited data plans or slow connections, who may experience slow or interrupted playback.
  2. Annoyance factor: Autoplaying videos can be annoying for users, especially if they are accompanied by sound. This can lead to a negative perception of the website and decreased engagement.
  3. Reduced accessibility: Autoplaying videos can be a problem for users with accessibility needs, such as users who are blind or have hearing difficulties.
  4. Increased page load time: Autoplaying videos can increase the overall page load time, leading to a slower user experience.
  5. Decreased battery life: Autoplaying videos can consume a lot of battery power, especially on mobile devices, leading to reduced battery life.

In order to minimise the impact of autoplaying videos on the user experience, it is recommended to use them sparingly and only when necessary. It is also important to provide users with the option to turn off autoplaying videos and to allow them to control the playback of videos on the page. Additionally, videos should be optimised for performance and should be accompanied by captions or transcripts to improve accessibility.

View details
Assets that need text compression enabled25 KB0.006g

By enabling text compression on 10 items, , roughly 25.0 KB could be removed from the page load.

View details
PugMaster 5 KB 4 KB
PugMaster 5 KB 3 KB
PugMaster 5 KB 3 KB
pr 4 KB 3 KB
PugMaster 4 KB 3 KB
PugMaster 4 KB 3 KB
uid2SecureSignal.js 3 KB 2 KB
pub 2 KB 2 KB
PugMaster 2 KB 1 KB
PugMaster 2 KB 1 KB
Subset large font files24 KB0.005g

Fonts should be subsetted to reduce the file size, improve performance, and reduce emissions. Subsetting a font involves removing any characters that are not needed for a particular use case, resulting in a smaller file size and faster page load times. Some specific reasons why fonts should be subsetted include:

  1. Reduced file size: Subsetting a font removes any unused characters, which can result in a smaller file size. This can help to reduce the amount of data that needs to be downloaded, leading to faster page load times and lower emissions.
  2. Improved performance: Fonts that are subsetted are faster to load and render than fonts that are not subsetted. This can help to improve the overall performance of a website, leading to a better user experience.

Overall, subsetting fonts is a good practice for anyone looking to optimize the performance and reduce the emissions of a website of a website.

View details
woff;base64,d09GRgABAAAAAKUMABMAAAABYXgAAAAAAACjzAAAAUAAAAJ7AAAAAAAAAABHUE9TAACEFAAAGVwAA… ~41 KB ~24 KB
First Contentful Paint

First Contentful Paint (FCP) is a performance metric that measures the time it takes for the first piece of content to be rendered on the screen when a user navigates to a web page. This content can be any visual element on the page, such as text, images, or a background color.

FCP is important because it directly affects the perceived speed of a website, and can impact user engagement and conversion rates. A faster FCP can lead to a better user experience and improved performance.

Here are a few ways you can optimise your FCP:

  1. Optimise images: Large, unoptimised images can slow down a page’s FCP. You can optimise images by compressing them, reducing their dimensions, and choosing the right format for each image.
  2. Minimise HTTP requests: Each resource requested by a web page, such as images, scripts, and stylesheets, requires a separate HTTP request. Minimising the number of HTTP requests can help to reduce the time it takes for a page to render.
  3. Prioritize critical content: Prioritizing critical content, such as above-the-fold content, can help to ensure that users see something on the screen quickly, even if the rest of the page is still loading.
  4. Reduce server response time: A slow server response time can significantly impact FCP. Optimizing server-side code and server settings can help to reduce response times and improve FCP.
  5. Use a performance monitoring tool: There are many tools available that can help you monitor your website’s performance, including FCP. These tools can help you identify performance issues and track your progress as you implement optimizations.
MobileDesktop
Score53%78%
Timing2.9 s1.2 s
Largest Contentful Paint

Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric

MobileDesktop
Score81%87%
Timing2.9 s1.3 s
Total Blocking Time

Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric.

MobileDesktop
Score0%0%
Timing8,670 ms2,720 ms
Speed Index

Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric.

MobileDesktop
Score0%0%
Timing20.2 s8.3 s
Time to Interactive

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

MobileDesktop
Score0%0%
Timing45.8 s25.3 s
Max Potential First Input Delay

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

MobileDesktop
Score0%13%
Timing1,670 ms440 ms
First Meaningful Paint

First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric.

MobileDesktop
Score4%25%
Timing8.2 s2.1 s
Eliminate render-blocking resources

Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn how to eliminate render-blocking resources.

MobileDesktop
Score36%68%
InsightPotential savings of 1,520 msPotential savings of 470 ms
Properly size images

Serve images that are appropriately-sized to save cellular data and improve load time. Learn how to size images.

MobileDesktop
Score50%88%
InsightPotential savings of 128 KiBPotential savings of 113 KiB
Defer offscreen images

Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn how to defer offscreen images.

MobileDesktop
Score100%61%
InsightPotential savings of 3 KiBPotential savings of 646 KiB
Reduce unused CSS

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

MobileDesktop
Score46%62%
InsightPotential savings of 109 KiBPotential savings of 251 KiB
Reduce unused JavaScript

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

MobileDesktop
Score7%28%
InsightPotential savings of 1,160 KiBPotential savings of 1,533 KiB
Efficiently encode images

Optimized images load faster and consume less cellular data. Learn how to efficiently encode images.

MobileDesktop
Score100%86%
InsightPotential savings of 82 KiB
Serve images in next-gen formats

Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. Learn more about modern image formats.

MobileDesktop
Score100%64%
InsightPotential savings of 10 KiBPotential savings of 300 KiB
Enable text compression

Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. Learn more about text compression.

MobileDesktop
Score99%100%
InsightPotential savings of 9 KiBPotential savings of 25 KiB
Reduce initial server response time

Keep the server response time for the main document short because all other requests depend on it. Learn more about the Time to First Byte metric.

MobileDesktop
GradeFailFail
InsightRoot document took 1,590 msRoot document took 2,150 ms
Use video formats for animated content

Large GIFs are inefficient for delivering animated content. Consider using MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF to save network bytes. Learn more about efficient video formats

MobileDesktop
Score100%99%
InsightPotential savings of 49 KiB
Remove duplicate modules in JavaScript bundles

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

MobileDesktop
Score97%99%
InsightPotential savings of 18 KiBPotential savings of 18 KiB
Avoid serving legacy JavaScript to modern browsers

Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. Learn how to use modern JavaScript

MobileDesktop
Score88%97%
InsightPotential savings of 92 KiBPotential savings of 88 KiB
Avoid enormous network payloads

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

MobileDesktop
Score54%0%
InsightTotal size was 3,863 KiBTotal size was 13,084 KiB
Serve static assets with an efficient cache policy

A long cache lifetime can speed up repeat visits to your page. Learn more about efficient cache policies.

MobileDesktop
Score4%0%
Insight94 resources found227 resources found
Avoid an excessive DOM size

A large DOM will increase memory usage, cause longer style calculations, and produce costly layout reflows. Learn how to avoid an excessive DOM size.

MobileDesktop
Score17%0%
Insight2,081 elements5,078 elements
Reduce JavaScript execution time

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

MobileDesktop
Score1%6%
Timing18.3 s11.4 s
Minimize main-thread work

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

MobileDesktop
Score0%0%
Timing33.1 s23.2 s
Ensure text remains visible during webfont load

Leverage the font-display CSS feature to ensure text is user-visible while webfonts are loading. Learn more about font-display.

MobileDesktop
GradePassFail
Reduce the impact of third-party code

Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn how to minimize third-party impact.

MobileDesktop
GradeFailFail
InsightThird-party code blocked the main thread for 7,180 msThird-party code blocked the main thread for 1,810 ms
Does not use passive listeners to improve scrolling performance

Consider marking your touch and wheel event listeners as passive to improve your page's scroll performance. Learn more about adopting passive event listeners.

MobileDesktop
GradeFailFail
Avoid document.write()

For users on slow connections, external scripts dynamically injected via document.write() can delay page load by tens of seconds. Learn how to avoid document.write().

MobileDesktop
GradeFailFail
Image elements do not have explicit width and height

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

MobileDesktop
GradePassFail
Does not have a <meta name="viewport"> tag with width or initial-scale

A <meta name="viewport"> not only optimizes your app for mobile screen sizes, but also prevents a 300 millisecond delay to user input. Learn more about using the viewport meta tag.

MobileDesktop
GradePassFail