Insights

Google Lighthouse Performance

The Google Lighthouse performance score is a metric that measures the speed and performance of a website. It’s an overall score that ranges from 0 to 100 and is generated based on a number of different performance metrics, such as the time it takes for a website to load, the time it takes for a website to become interactive, the size of the resources used by the website, and other factors that impact the user experience.

A high performance score in Google Lighthouse indicates that a website is fast and responsive, which can lead to a better user experience and improved search engine rankings. On the other hand, a low performance score can indicate that a website is slow and unresponsive, and can negatively impact the user experience.

Mobile Performance
52%
Desktop Performance
51%

Core Web Vitals

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. Core Web Vitals are made up of three specific page speed and user interaction measurements: Largest Contentful PaintFirst Input Delay, and Cumulative Layout Shift.

VitalMobileDesktopTarget
Largest Contentful Paint2.8 s0.9 s< 2.5 s
First Input Delay870 ms260 ms< 100ms
Cumulative Layout Shift0.0060 0.1

Tracking scripts

All the tracking scripts on the site generated ~901 KB of data

A tracking script is a code snippet designed to track the flow of visitors who visit a website. Media, advertising, and analytics organisations will provide a script to add to your website that sends data directly to their servers. This data can then be used to measure goals and conversions, analyse user behaviour, and influence advertising campaigns.

Consider how much of this data you actually need and use? How often do you review the analytics data, and does this inform genuine change? Are you actively running social media campaigns? Consider pausing or removing tracking scripts that aren’t being actively used.

googleadservices.com 1 17 KB
s.go-mpulse.net 1 49 KB
c.go-mpulse.net 1 2 KB
googletagmanager.com 2 122 KB
google-analytics.com 5 41 KB
stats.g.doubleclick.net 2 1 KB
google.com 8 3 KB
c.amazon-adsystem.com 3 59 KB
secure.quantserve.com 1 9 KB
securepubads.g.doubleclick.net 28 286 KB
prebid.adnxs.com 1 772 B
ib.adnxs.com 11 8 KB
hbopenbid.pubmatic.com 1 201 B
tlx.3lift.com 1 948 B
ad.360yield.com 16 8 KB
mailonline-uk-d.openx.net 1 812 B
htlb.casalemedia.com 1 781 B
aax-dtb-cf.amazon-adsystem.com 1 637 B
pixel.quantserve.com 1 575 B
pr-bh.ybp.yahoo.com 1 977 B
googleads.g.doubleclick.net 1 2 KB
cm.g.doubleclick.net 20 14 KB
ssum-sec.casalemedia.com 8 11 KB
s.amazon-adsystem.com 20 15 KB
secure.adnxs.com 5 4 KB
image6.pubmatic.com 9 17 KB
adservice.google.com 3 2 KB
cm.adform.net 1 154 B
match.adsrvr.org 11 9 KB
dsum-sec.casalemedia.com 19 12 KB
cms.quantserve.com 5 3 KB
d.adroll.com 2 470 B
ad.doubleclick.net 8 6 KB
aud.pubmatic.com 1 163 B
sync.crwdcntrl.net 4 3 KB
x.bidswitch.net 22 10 KB
pixel.tapad.com 6 7 KB
sync.mathtag.com 9 5 KB
stags.bluekai.com 3 2 KB
r.casalemedia.com 1 1 KB
pippio.com 2 2 KB
eb2.3lift.com 10 6 KB
acdn.adnxs.com 1 17 KB
jp-u.openx.net 2 832 B
ads.pubmatic.com 9 54 KB
sync.1rx.io 1 377 B
s.ad.smaato.net 1 783 B
jadserve.postrelease.com 1 713 B
rtb.gumgum.com 1 2 KB
sync.inmobi.com 1 925 B
sync-amz.ads.yieldmo.com 1 842 B
ups.analytics.yahoo.com 4 3 KB
sync.outbrain.com 3 1 KB
us-u.openx.net 14 8 KB
sync-tm.everesttech.net 6 4 KB
px.ads.linkedin.com 2 1 KB
c.bing.com 1 936 B
c1.adform.net 5 4 KB
um.simpli.fi 3 2 KB
image2.pubmatic.com 11 6 KB
simage2.pubmatic.com 19 11 KB
pm.w55c.net 3 2 KB
csync.loopme.me 3 1 KB
image4.pubmatic.com 1 356 B
id5-sync.com 1 971 B
aax-eu.amazon-adsystem.com 2 2 KB
pixel.rubiconproject.com 5 4 KB
ssc-cms.33across.com 15 12 KB
usersync.gumgum.com 1 353 B
a.tribalfusion.com 2 2 KB
cms.analytics.yahoo.com 1 1 KB
s.tribalfusion.com 1 917 B
dsum.casalemedia.com 1 1 KB
sync.taboola.com 1 522 B
simage4.pubmatic.com 6 2 KB
uipglob.semasio.net 2 1 KB
aa.agkn.com 1 853 B
sync.ipredictive.com 1 606 B
d5p.de17a.com 1 0 B
dis.criteo.com 1 432 B
match.adsby.bidtheatre.com 1 616 B
beacon.lynx.cognitivlabs.com 1 398 B
mweb.ck.inmobi.com 1 574 B
px.owneriq.net 2 1 KB
ads.playground.xyz 1 733 B
matching.truffle.bid 2 310 B
ipac.ctnsnet.com 2 1 KB
pixel.onaudience.com 1 327 B
pixel-eu.onaudience.com 4 3 KB
tags.bluekai.com 2 905 B

Opportunities

Remove autoplaying or preloaded media files

By removing 2 autoplaying or preloaded videos, roughly 1.9 MB could be removed from the page load.

This would reduce the page transfer size by 25% and reduce the pages emissions from 1.77 grams of CO2 to 1.34 grams of CO2.

Autoplaying videos can have a negative impact on the user experience for several reasons:

  1. Increased data usage: Autoplaying videos can consume a lot of data, especially if they are set to play in high definition. This can be a problem for users with limited data plans or slow connections, who may experience slow or interrupted playback.
  2. Annoyance factor: Autoplaying videos can be annoying for users, especially if they are accompanied by sound. This can lead to a negative perception of the website and decreased engagement.
  3. Reduced accessibility: Autoplaying videos can be a problem for users with accessibility needs, such as users who are blind or have hearing difficulties.
  4. Increased page load time: Autoplaying videos can increase the overall page load time, leading to a slower user experience.
  5. Decreased battery life: Autoplaying videos can consume a lot of battery power, especially on mobile devices, leading to reduced battery life.

In order to minimise the impact of autoplaying videos on the user experience, it is recommended to use them sparingly and only when necessary. It is also important to provide users with the option to turn off autoplaying videos and to allow them to control the playback of videos on the page. Additionally, videos should be optimised for performance and should be accompanied by captions or transcripts to improve accessibility.

AntManVidWall.mp4 2 MB 25%
AntManVidWall.webm 480 B 0%

Optimise images

By optimising the following images, roughly 493 KB could be removed from the transfer size, about 6%. This would reduce the CO2 generated per page load from 1.77g grams to 1.66 grams.

Images should be optimised for the web for several reasons:

  1. Reduced file size: Optimizing images can result in a smaller file size, which can help to reduce the amount of data that needs to be downloaded. This can lead to faster page load times and improved performance.
  2. Improved user experience: Optimising images can help to improve the overall user experience, as pages with optimised images load faster and are more responsive.
  3. Lower emissions: Optimising images can help to reduce the emissions associated with data transfer, as less data needs to be transmitted over the network.
  4. Better accessibility: Optimising images can make them more accessible to users with slower connections or limited data plans.
8587324702768572512 288 KB 4% 44 KB
8587324702768572512 288 KB 4% 140 KB
DMAExclusives308x100v2.jpg 98 KB 1% 78 KB
148434518631860476 93 KB 1% 73 KB
794490241380739563 85 KB 1% 61 KB
HousewivesHomeDriver.jpg 44 KB 1% 35 KB
4361694669982616901 43 KB 1% 23 KB
2772087843274733236 33 KB 0% 18 KB
15840843483225234957 22 KB 0% 10 KB
ADManagerModule.jpg 17 KB 0% 10 KB

Subset large font files

Fonts should be subsetted to reduce the file size, improve performance, and reduce emissions. Subsetting a font involves removing any characters that are not needed for a particular use case, resulting in a smaller file size and faster page load times. Some specific reasons why fonts should be subsetted include:

  1. Reduced file size: Subsetting a font removes any unused characters, which can result in a smaller file size. This can help to reduce the amount of data that needs to be downloaded, leading to faster page load times and lower emissions.
  2. Improved performance: Fonts that are subsetted are faster to load and render than fonts that are not subsetted. This can help to improve the overall performance of a website, leading to a better user experience.

Overall, subsetting fonts is a good practice for anyone looking to optimize the performance and reduce the emissions of a website of a website.

woff;base64,d09GRgABAAAAAKUMABMAAAABYXgAAAAAAACjzAAAAUAAAAJ7AAAAAAAAAABHUE9TAACEFAAAGVwAAE ~41 KB ~24 KB

Replace jQuery and jQuery libraries with more modern code

jQuery is a popular and widely-used JavaScript library that simplifies web development by providing a set of tools and functions to interact with HTML documents, handle events, create animations, and make asynchronous HTTP requests.

In the past, jQuery was a very popular choice for web development because it simplified many common tasks and provided a consistent and cross-browser-compatible API. However, with the advancement of modern web technologies and improvements in browser capabilities, the need for jQuery has decreased.

Many modern web frameworks and libraries, such as React and Angular, provide their own set of tools for handling common tasks and interacting with the DOM, making jQuery less necessary in many cases. The Javascript engine in modern browsers have also become more consistent in the feature implementations often eliminating the need for a library like jQuery.

jQuery represents an opportunity because:

  1. Performance: While jQuery is a powerful and useful library, it can slow down website performance due to its large size and complex code. Modern browsers have also improved their native support for many of the features that jQuery provides, reducing the need for it.
  2. Maintainability: jQuery code can be difficult to maintain and update, particularly as web technologies evolve and change. This can make it harder for developers to keep up with best practices and standards for web development.
  3. Accessibility: Some jQuery plugins and features can create accessibility issues, particularly for users who rely on assistive technologies. This can make it harder for people with disabilities to use and access websites.
jquery.min.js 30 KB

First Contentful Paint

First Contentful Paint (FCP) is a performance metric that measures the time it takes for the first piece of content to be rendered on the screen when a user navigates to a web page. This content can be any visual element on the page, such as text, images, or a background color.

FCP is important because it directly affects the perceived speed of a website, and can impact user engagement and conversion rates. A faster FCP can lead to a better user experience and improved performance.

Here are a few ways you can optimise your FCP:

  1. Optimise images: Large, unoptimised images can slow down a page’s FCP. You can optimise images by compressing them, reducing their dimensions, and choosing the right format for each image.
  2. Minimise HTTP requests: Each resource requested by a web page, such as images, scripts, and stylesheets, requires a separate HTTP request. Minimising the number of HTTP requests can help to reduce the time it takes for a page to render.
  3. Prioritize critical content: Prioritizing critical content, such as above-the-fold content, can help to ensure that users see something on the screen quickly, even if the rest of the page is still loading.
  4. Reduce server response time: A slow server response time can significantly impact FCP. Optimizing server-side code and server settings can help to reduce response times and improve FCP.
  5. Use a performance monitoring tool: There are many tools available that can help you monitor your website’s performance, including FCP. These tools can help you identify performance issues and track your progress as you implement optimizations.
MobileDesktop
Score58%93%
Timing2.8 s0.8 s

Time to Interactive

MobileDesktop
Score0%4%
Timing30.3 s10.0 s

Speed Index

MobileDesktop
Score0%0%
Timing18.7 s6.9 s

Total Blocking Time

MobileDesktop
Score1%8%
Timing3,850 ms880 ms

Largest Contentful Paint

MobileDesktop
Score84%97%
Timing2.8 s0.9 s

Max Potential First Input Delay

MobileDesktop
Score0%45%
Timing870 ms260 ms

First Meaningful Paint

MobileDesktop
Score4%36%
Timing8.1 s1.9 s

Eliminate render-blocking resources

MobileDesktop
Score41%67%
InsightPotential savings of 1,510 msPotential savings of 450 ms

Properly size images

MobileDesktop
Score88%93%
InsightPotential savings of 82 KiBPotential savings of 120 KiB

Defer offscreen images

MobileDesktop
Score100%66%
InsightPotential savings of 607 KiB

Reduce unused CSS

MobileDesktop
Score45%67%
InsightPotential savings of 97 KiBPotential savings of 245 KiB

Reduce unused JavaScript

MobileDesktop
Score3%52%
InsightPotential savings of 848 KiBPotential savings of 839 KiB

Efficiently encode images

MobileDesktop
Score100%90%
InsightPotential savings of 137 KiB

Serve images in next-gen formats

MobileDesktop
Score100%50%
InsightPotential savings of 10 KiBPotential savings of 449 KiB

Enable text compression

MobileDesktop
Score85%100%
InsightPotential savings of 6 KiBPotential savings of 5 KiB

Reduce initial server response time

MobileDesktop
GradeFailFail
InsightRoot document took 1,860 msRoot document took 2,210 ms

Remove duplicate modules in JavaScript bundles

MobileDesktop
Score98%100%
InsightPotential savings of 16 KiBPotential savings of 7 KiB

Avoid serving legacy JavaScript to modern browsers

MobileDesktop
Score95%100%
InsightPotential savings of 57 KiBPotential savings of 50 KiB

Preload Largest Contentful Paint image

MobileDesktop
Score0%100%

Avoid enormous network payloads

MobileDesktop
Score85%1%
InsightTotal size was 2,859 KiBTotal size was 7,918 KiB

Serve static assets with an efficient cache policy

MobileDesktop
Score11%4%
Insight68 resources found179 resources found

Avoid an excessive DOM size

MobileDesktop
Score15%0%
Insight2,135 elements5,921 elements

Reduce JavaScript execution time

MobileDesktop
Score3%31%
Timing15.0 s5.2 s

Minimize main-thread work

MobileDesktop
Score0%3%
Timing25.1 s10.9 s

Reduce the impact of third-party code

MobileDesktop
GradeFailFail
InsightThird-party code blocked the main thread for 1,180 msThird-party code blocked the main thread for 550 ms

Avoid document.write()

MobileDesktop
GradeFailFail

Image elements do not have explicit width and height

MobileDesktop
GradePassFail

Does not have a <meta name="viewport"> tag with width or initial-scale

MobileDesktop
GradePassFail

Registers an unload listener

MobileDesktop
GradeFailFail