Insights

Google Lighthouse Performance

The Google Lighthouse performance score is a metric that measures the speed and performance of a website. It’s an overall score that ranges from 0 to 100 and is generated based on a number of different performance metrics, such as the time it takes for a website to load, the time it takes for a website to become interactive, the size of the resources used by the website, and other factors that impact the user experience.

A high performance score in Google Lighthouse indicates that a website is fast and responsive, which can lead to a better user experience and improved search engine rankings. On the other hand, a low performance score can indicate that a website is slow and unresponsive, and can negatively impact the user experience.

Mobile Performance
33%
Desktop Performance
57%

Core Web Vitals

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. Core Web Vitals are made up of three specific page speed and user interaction measurements: Largest Contentful PaintFirst Input Delay, and Cumulative Layout Shift.

Pass or fail?

MobileFail
DesktopFail

CWV Breakdown

VitalMobileDesktopTarget
Largest Contentful Paint6.8 s1.1 s< 2.5 s
First Input Delay1,510 ms950 ms< 100ms
Cumulative Layout Shift00.012 0.1

Tracking scripts

All the tracking scripts on the site generated ~3 MB of data

A tracking script is a code snippet designed to track the flow of visitors who visit a website. Media, advertising, and analytics organisations will provide a script to add to your website that sends data directly to their servers. This data can then be used to measure goals and conversions, analyse user behaviour, and influence advertising campaigns.

Consider how much of this data you actually need and use? How often do you review the analytics data, and does this inform genuine change? Are you actively running social media campaigns? Consider pausing or removing tracking scripts that aren’t being actively used.

View details
assets.adobedtm.com 1 44 KB
cdn.taboola.com 14 456 KB
js.adsrvr.org 3 13 KB
googletagmanager.com 4 467 KB
connect.facebook.net 2 83 KB
c2.taboola.com 1 18 KB
beacon.taboola.com 4 1 KB
cm.everesttech.net 1 541 B
logx.optimizely.com 1 563 B
google-analytics.com 3 23 KB
securepubads.g.doubleclick.net 8 272 KB
nr-events.taboola.com 2 1,005 B
pm-widget.taboola.com 2 26 KB
trc.taboola.com 13 53 KB
analytics.google.com 1 796 B
stats.g.doubleclick.net 1 0 B
td.doubleclick.net 1 711 B
ib.adnxs.com 8 10 KB
tlx.3lift.com 1 0 B
htlb.casalemedia.com 1 953 B
hbopenbid.pubmatic.com 1 426 B
display.bidder.taboola.com 1 347 B
cm.g.doubleclick.net 17 12 KB
insight.adsrvr.org 1 532 B
match.adsrvr.org 12 8 KB
vidstat.taboola.com 10 488 KB
images.taboola.com 22 575 KB
la-trc-events.taboola.com 5 0 B
sync.taboola.com 8 4 KB
ssum.casalemedia.com 2 2 KB
pixel.rubiconproject.com 13 21 KB
simage2.pubmatic.com 6 4 KB
cds.taboola.com 1 123 B
usermatch.krxd.net 1 0 B
la-match.taboola.com 2 15 KB
la-vid-events.taboola.com 6 255 B
imprlatbmp.taboola.com 2 887 B
google.com 1 263 B
prebid.a-mo.net 1 1 KB
cs.media.net 3 2 KB
vidstatb.taboola.com 1 89 KB
f.taboola.com 1 5 KB
rtb.openx.net 6 3 KB
cm.adform.net 1 643 B
image8.pubmatic.com 2 2 KB
image2.pubmatic.com 7 5 KB
image4.pubmatic.com 2 935 B
eb2.3lift.com 10 7 KB
acdn.adnxs.com 1 17 KB
ads.pubmatic.com 2 14 KB
image6.pubmatic.com 2 6 KB
ssum-sec.casalemedia.com 2 3 KB
c1.adform.net 1 804 B
s.amazon-adsystem.com 6 5 KB
uipglob.semasio.net 2 1 KB
um.simpli.fi 1 989 B
ups.analytics.yahoo.com 1 857 B
sync.ipredictive.com 2 1 KB
px.ads.linkedin.com 2 1 KB
c.bing.com 1 965 B
x.bidswitch.net 9 6 KB
secure.adnxs.com 1 1 KB
pippio.com 1 813 B
dsum-sec.casalemedia.com 3 3 KB
d.adroll.com 1 235 B
dsum.casalemedia.com 1 1 KB
aax-eu.amazon-adsystem.com 1 855 B
pixel.tapad.com 4 5 KB
prebid.adnxs.com 1 605 B
ow.pubmatic.com 1 356 B
taboola-d.openx.net 1 715 B
us-u.openx.net 1 396 B
simage4.pubmatic.com 2 712 B
la-wf.taboola.com 1 5 KB
p.rfihub.com 1 845 B
sync-tm.everesttech.net 2 1 KB
cms.quantserve.com 1 692 B
aa.agkn.com 1 849 B
sync-t1.taboola.com 2 1 KB

Opportunities

Remove autoplaying or preloaded media files1 video89.5 KB0.02g CO2

By removing 1 autoplaying or preloaded videos, roughly 89.5 KB could be removed from the page load.

This would reduce the page transfer size by 1% and reduce the pages emissions from 2.27 grams of CO2 to 2.25 grams of CO2.

Autoplaying videos can have a negative impact on the user experience for several reasons:

  1. Increased data usage: Autoplaying videos can consume a lot of data, especially if they are set to play in high definition. This can be a problem for users with limited data plans or slow connections, who may experience slow or interrupted playback.
  2. Annoyance factor: Autoplaying videos can be annoying for users, especially if they are accompanied by sound. This can lead to a negative perception of the website and decreased engagement.
  3. Reduced accessibility: Autoplaying videos can be a problem for users with accessibility needs, such as users who are blind or have hearing difficulties.
  4. Increased page load time: Autoplaying videos can increase the overall page load time, leading to a slower user experience.
  5. Decreased battery life: Autoplaying videos can consume a lot of battery power, especially on mobile devices, leading to reduced battery life.

In order to minimise the impact of autoplaying videos on the user experience, it is recommended to use them sparingly and only when necessary. It is also important to provide users with the option to turn off autoplaying videos and to allow them to control the playback of videos on the page. Additionally, videos should be optimised for performance and should be accompanied by captions or transcripts to improve accessibility.

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blackScreen5.mp4 89 KB 1%
Assets that need text compression enabled12 KB0.003g

By enabling text compression on 3 items, , roughly 12.0 KB could be removed from the page load.

View details
sync 7 KB 5 KB
sync 7 KB 5 KB
PugMaster 2 KB 1 KB
Optimise images2 MB0.62g

By optimising the following images, roughly 2 MB could be removed from the transfer size, about 27%. This would reduce the CO2 generated per page load from 2.27g grams to 1.65 grams.

Images should be optimised for the web for several reasons:

  1. Reduced file size: Optimizing images can result in a smaller file size, which can help to reduce the amount of data that needs to be downloaded. This can lead to faster page load times and improved performance.
  2. Improved user experience: Optimising images can help to improve the overall user experience, as pages with optimised images load faster and are more responsive.
  3. Lower emissions: Optimising images can help to reduce the emissions associated with data transfer, as less data needs to be transmitted over the network.
  4. Better accessibility: Optimising images can make them more accessible to users with slower connections or limited data plans.
View details
2522932841a7156882ad70ea314c44d6480abfa2-16x9-x0y0w1280h720.png 570 KB 6% 521 KB
ed433473505f54b8dfe4133e4b16feb1a7495552-16x9-x0y0w1280h720.png 511 KB 6% 474 KB
8fdd50ff4eaa9da5160e110e2db240ca090d8aae-16x9-x0y72w1373h772.png 479 KB 5% 429 KB
6acd5fa82c2bed66a648e1d9afe1236228897d3c-16x9-x0y0w1280h720.png 401 KB 5% 370 KB
9f04d589b7ed3fce46674a4ff2e3a1fbbc06a014-16x9-x0y0w1280h720.png 152 KB 2% 141 KB
07be6ebbfb25eef55930906470f8b14d8ea272c8-16x9-x0y204w3920h2205.jpg 84 KB 1% 20 KB
c9513f305bfa0434179dce20420a544bd01338a3-16x9-x0y0w2000h1125.jpg 75 KB 1% 28 KB
2998616523277466764 74 KB 1% 62 KB
ccfc23ce6f7471387a7d8a555530cca7431565d5-16x9-x0y0w1280h720.jpg 55 KB 1% 21 KB
37daa8bfadd2a1f6c954a2c06118ab2fa45a8ddc-16x9-x0y156w2989h1681.jpg 51 KB 1% 14 KB
16295f0b0dc42e588ec73af4c659dd922f92954d-16x9-x0y123w800h450.jpg 51 KB 1% 17 KB
4cb2bebe3b4730e26ea2f7bc7f4849b4f4598062-16x9-x0y0w1125h633.jpg 50 KB 1% 19 KB
a6996cd8bf543251ce9020f310705d1bee40989f-16x9-x0y59w1125h633.jpg 48 KB 1% 17 KB
d4ef5d3c7ba897a20ddbf40a678be89b1360b3bb-16x9-x0y0w1304h734.jpg 46 KB 1% 18 KB
bba1da17d48f0b8c9511b38cb5aef609d8e43dc1-16x9-x0y0w1304h734.jpg 40 KB 0% 17 KB
aa536c94d1d6297cd0fbf63a3e529cd4ca82baf9-16x9-x0y0w2000h1125.jpg 38 KB 0% 17 KB
42ff8644922333f50cdce3bdce4eb1a89cd6e5c0-16x9-x0y0w1280h720.jpg 36 KB 0% 13 KB
59052736b2e86e0d7264ae1a906ce56408a8132a-16x9-x0y294w5000h2813.jpg 35 KB 0% 16 KB
a8acd5a0cc91640c39e9342d6b897b98ed4404b0-16x9-x0y270w5184h2916.jpg 35 KB 0% 12 KB
6eb5c8d9bc9c7f0920a137d37e7885cd71b05910-16x9-x0y0w1120h630.jpg 32 KB 0% 15 KB
35421d8f412fc3f15a91072d8bc56e7b60c25c8d-16x9-x1y0w2446h1376.jpg 30 KB 0% 9 KB
da92e44ec19d841ea2a41498cef766b3a9bb5435-16x9-x0y0w1280h720.jpg 27 KB 0% 10 KB
aaeb3c2d38bb0dfaaadbbcc3ab395f5d053c630f-16x9-x0y0w1304h734.jpg 25 KB 0% 9 KB
0c2ab7d73c5b0be51684cd3679962830601a9222-16x9-x0y0w1280h720.jpg 25 KB 0% 9 KB
fa1a4a586b2b266df16ec22483d6065c787f31e9-16x9-x0y5w477h268.jpg 24 KB 0% 10 KB
e454dba1431830a9b88e0b64ab7e98497d553876-16x9-x0y0w2000h1125.jpg 23 KB 0% 9 KB
480dfb00085c43f1174304631cfa73a53d59f999-16x9-x0y0w2000h1125.jpg 22 KB 0% 9 KB
f99979ca579a76e23c3bb09da629e3d91139db38-16x9-x0y0w1304h734.jpg 22 KB 0% 9 KB
c3a88dfd22d71b91bf33d6f5c6bf461f46c12040-16x9-x0y0w1280h720.jpg 22 KB 0% 9 KB
19cf04eca6abb7a6033b8ab85cbb8c3442b6787d-16x9-x0y0w1280h720.jpg 22 KB 0% 9 KB
48d3293e8cd085a8bb5a1354430f56f9ec026236-16x9-x0y0w2000h1125.jpg 21 KB 0% 9 KB
c7858a960ae34d8a56829e1e009ac2cbe20495f9-16x9-x0y0w2000h1125.jpg 21 KB 0% 8 KB
516d5711d7edba025a8f96dde89dbca0c0d95d88-16x9-x0y256w2784h1566.jpg 21 KB 0% 13 KB
fa789727ecf2a18fa0b960a07c7117cdfdb883b8-16x9-x0y0w1280h720.jpg 20 KB 0% 9 KB
1308b7dd1a43c4fc234076e87230d182bbf9a364-16x9-x0y0w1280h720.jpg 20 KB 0% 9 KB
4789217f3b6da0260753c0b0860ff32e9fc26efb-16x9-x0y0w1280h720.jpg 20 KB 0% 8 KB
f2688470fec97f0be8bde9e2bfea4577366b2c9e-16x9-x0y0w1280h720.jpg 18 KB 0% 8 KB
bf96ec98eeffbaf78839dab771d3c3b1afc2ca0d-16x9-x0y0w1280h720.jpg 18 KB 0% 8 KB
Subset large font files242 KB0.062g

Fonts should be subsetted to reduce the file size, improve performance, and reduce emissions. Subsetting a font involves removing any characters that are not needed for a particular use case, resulting in a smaller file size and faster page load times. Some specific reasons why fonts should be subsetted include:

  1. Reduced file size: Subsetting a font removes any unused characters, which can result in a smaller file size. This can help to reduce the amount of data that needs to be downloaded, leading to faster page load times and lower emissions.
  2. Improved performance: Fonts that are subsetted are faster to load and render than fonts that are not subsetted. This can help to improve the overall performance of a website, leading to a better user experience.

Overall, subsetting fonts is a good practice for anyone looking to optimize the performance and reduce the emissions of a website of a website.

View details
f6dfaf36-1bfc-459b-a58e-3e977717611e.otf ~39 KB ~21 KB
HeyWow-Regular.944b314e.otf ~39 KB ~21 KB
cd43a9ef-c88c-4465-8d08-fe6e63b222b8.otf ~39 KB ~21 KB
531a3d94-860c-4591-9363-0413831cc041.otf ~38 KB ~21 KB
HeyWow-Bold.3b553af5.otf ~38 KB ~20 KB
HeyWow-ExtraBold.62383cd7.otf ~38 KB ~20 KB
HeyWow-SemiBold.03b3bba0.otf ~37 KB ~20 KB
HeyWow-Light.26981c18.otf ~37 KB ~20 KB
HeyWow-Medium.d7fdcb80.otf ~37 KB ~19 KB
HeyWow-Heavy.635b2a37.otf ~36 KB ~18 KB
JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2 ~35 KB ~18 KB
JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2 ~35 KB ~18 KB
montserrat-latin-700.woff2 ~19 KB ~2 KB
montserrat-latin-600.woff2 ~19 KB ~2 KB
montserrat-latin-400.woff2 ~19 KB ~2 KB
Convert font files to woff2143 KB

WOFF2 is considered to be the best font format for web use because it provides a good balance of file size and compatibility. Some specific reasons why WOFF2 is a good font format include:

  1. Small file size: WOFF2 is a compressed font format, which means that it has a smaller file size compared to other font formats like TTF or OTF. This is important for web use because smaller file sizes can help to reduce the amount of data that needs to be downloaded, leading to faster page load times.
  2. High-quality font rendering: WOFF2 provides high-quality font rendering, making it a good choice for use on the web.

It’s worth noting that WOFF2 is not the only font format that can be used on the web, and there may be cases where other formats like WOFF or TTF are more suitable, depending on the specific requirements of the website. However, for most cases, WOFF2 is considered to be the best font format for web use due to its combination of small file size, good browser support, and high-quality font rendering.

View details
HeyWow-Regular.944b314e.otf otf
HeyWow-Medium.d7fdcb80.otf otf
HeyWow-ExtraBold.62383cd7.otf otf
HeyWow-Light.26981c18.otf otf
HeyWow-Heavy.635b2a37.otf otf
HeyWow-SemiBold.03b3bba0.otf otf
HeyWow-Bold.3b553af5.otf otf
cd43a9ef-c88c-4465-8d08-fe6e63b222b8.otf otf
f6dfaf36-1bfc-459b-a58e-3e977717611e.otf otf
531a3d94-860c-4591-9363-0413831cc041.otf otf
Remove third party font files

Font files should be loaded from the same hosting as the website because

  1. Increased loading time: Third-party sub-resources, such as scripts, fonts, or images, need to be downloaded from a separate server before they can be displayed on the website. This can increase the overall loading time of the page, leading to a slower user experience.
  2. Dependence on external servers: The loading of third-party subresources is dependent on the availability and performance of the external servers that host them. If these servers are slow or unavailable, it can result in slow page loading times or even errors.
  3. Increased risk of security threats: Third-party subresources can introduce security risks to a website, as they can contain malicious code or be used to track user activity.
View details
cdn.taboola.com cd43a9ef-c88c-4465-8d08-fe6e63b222b8.otf
cdn.taboola.com f6dfaf36-1bfc-459b-a58e-3e977717611e.otf
cdn.taboola.com 531a3d94-860c-4591-9363-0413831cc041.otf
fonts.gstatic.com JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2
fonts.gstatic.com JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2
First Contentful Paint

First Contentful Paint (FCP) is a performance metric that measures the time it takes for the first piece of content to be rendered on the screen when a user navigates to a web page. This content can be any visual element on the page, such as text, images, or a background color.

FCP is important because it directly affects the perceived speed of a website, and can impact user engagement and conversion rates. A faster FCP can lead to a better user experience and improved performance.

Here are a few ways you can optimise your FCP:

  1. Optimise images: Large, unoptimised images can slow down a page’s FCP. You can optimise images by compressing them, reducing their dimensions, and choosing the right format for each image.
  2. Minimise HTTP requests: Each resource requested by a web page, such as images, scripts, and stylesheets, requires a separate HTTP request. Minimising the number of HTTP requests can help to reduce the time it takes for a page to render.
  3. Prioritize critical content: Prioritizing critical content, such as above-the-fold content, can help to ensure that users see something on the screen quickly, even if the rest of the page is still loading.
  4. Reduce server response time: A slow server response time can significantly impact FCP. Optimizing server-side code and server settings can help to reduce response times and improve FCP.
  5. Use a performance monitoring tool: There are many tools available that can help you monitor your website’s performance, including FCP. These tools can help you identify performance issues and track your progress as you implement optimizations.
MobileDesktop
Score57%90%
Timing2.8 s0.9 s
Largest Contentful Paint

Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric

MobileDesktop
Score7%92%
Timing6.8 s1.1 s
Total Blocking Time

Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric.

MobileDesktop
Score2%0%
Timing3,260 ms1,990 ms
Speed Index

Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric.

MobileDesktop
Score0%3%
Timing18.8 s5.0 s
Third parties

Third party code can significantly impact load performance. Reduce and defer loading of third party code to prioritize your page's content.

MobileDesktop
Score0%0%
Optimize viewport for mobile

Tap interactions may be delayed by up to 300 ms if the viewport is not optimized for mobile.

MobileDesktop
Score0%100%
Time to Interactive

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

MobileDesktop
Score0%3%
Timing50.2 s10.7 s
Max Potential First Input Delay

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

MobileDesktop
Score0%0%
Timing1,510 ms950 ms